Deputy Manager- E-commerce

2 weeks ago

Bengaluru, India Titan Company Full time
Job Description:

Position

Deputy Manager- E-commerce (Brand Website)

Job Location

Bangalore

Reporting to

Head - Marketing (F&FA)

1. Scope of the role

· Manage the own E Commerce channel by implementing the E Commerce channel strategy in alignment with the overall business objectives.

· Effectively manages the sales, marketing, merchandising and content creation of the channel to ensure achievement of the business targets

· Drives adoption of new integrations across traditional channels in line with consumer trends of seamless experience and shopping

· Drives upgradation of digital platforms in line with key market trends – towards delivering a friction free consumer journey

2. Job profile

· Execute the vision and strategy for Brand Ecommerce

· Drives constant improvement/ upgradation of digital platforms to ensure world class, friction free consumer journeys.

o Pdt Management of websites – including new features / innovations oWork with IT to manage above projects

· Drives Revenue targets for the Brand e commerce across all brand sites

o Oversees site development and maintenance

o Works on the merchandising strategy and reviews the demand planning and forecasting data for own E- Commerce channel

o Ensures A+ content and manages all brand campaigns for the website

o Works on deployment of app

o Streamlines Logistics, delivery, returns and payments- with efficiency and innovation

o Develop ways and means for conversion of bottom funnel add to cart etc

o Use of analytics to drive better quality consumer journeys, as well as better on platform and off platform conversions.

· Drive and manage the omni-channel journey for each brand

· Works with Brand, channel, encircle and IT teams to champion new use cases for integration

· Plays an influencing role at the cusp of brand- IT- Retail channel..and ensures seamless transition for the customer / as well as seamless execution across channels.

3. Knowledge

Required

· Expertise in Digital with ability to identify and leverage tools

· Knowledge of website analytics tools and KPIs

· Knowledge of latest trends and technology in marketing space

· Keen business sense - to evaluate cost/ benefits and hence identify suitable options

·

4. Behavioural Skills Required

· Thinks big

· Business savvy

· Entrepreneurial drive

· Nurtures relationship

· Influences for impact

· Ability to work across teams- analytics, retail, marketplace, brands

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