DENTSU - Senior Account Manager - Programmatic

6 days ago


Chennai, India DENTSU Full time

The purpose of this role is to own the campaign management across Dentsu clients within the Addressable team.


Job Description:


Key responsibilities:


- Works directly with the internal media team to ensure all tracking is in place and mapping correctly and continuously monitor campaigns to ensure everything is serving correctly.


- Coordinates with the internal Media team to aid in identifying, reporting and resolving technical issues.


- Provides detailed weekly revenue forecasts and responds to billing enquiries for all monthly performance activity.


- Provides the 'technical expertise' needed to communicate with the client and explain campaign progress / address any blocking issues.


- Builds campaign proposals including a set of tactics matching with the overall goal of the advertiser.


- Exports data from the ad server interface and combines it in a correct way with DSP data points if needed.


- Maintains an in-depth knowledge of the Programmatic eco-system, keeping up to date with new ad technology functionality and understanding the potential opportunities presented by specific technology.


- Contributes to updating best practices and offers insights on how to improve campaign effectiveness.


- Offers consultative ideas to the Operation, Account and Commercial team to help them with pitching new business, improving India Chennai Anna Nagar Tyche Type:


Full time.


Contract (ref:iimjobs.com)



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