Senior Account Manager

6 days ago

Chennai Tamil Nadu, India Dentsu Full time

About the RoleWe are seeking a Senior Programmatic Media Specialist with deep hands-on experience in managing end-to-end programmatic advertising campaigns This role requires mastery of industry-leading DSPs such as The Trade Desk Xandr and Amazon DSP as well as strong command over ad serving tracking and brand safety tools including CM360 and Integral Ad Science IAS As a senior member of our media team you will be responsible for leading the execution and performance of programmatic campaigns across multiple platforms while also supporting creative trafficking pacing and forecasting You will work closely with cross-functional teams to ensure campaign efficiency innovation and alignment with business goals Scope of ResponsibilitiesEnd-to-End Campaign ManagementSetup launch and optimize campaigns across DSPs The Trade Desk Xandr Amazon DSP Monitor pacing budgets and key KPIs CTR CPA ROAS viewability etc Implement A B testing and real-time performance optimizationsCreative TraffickingManage ad trafficking in CM360 and push creatives to DSPsEnsure correct tagging tracking and QA of assets for seamless delivery and measurementReportingBuild and deliver detailed performance reportsAnalyze data to extract insights and make actionable recommendationsCollaborate with analytics and account teams to drive transparency and resultsCampaign ForecastingProject campaign delivery spend pacing and performance estimatesSupport media planning efforts by leveraging historical data and platform insightsRequired Skills and Experience5 years of experience in programmatic media buying and campaign managementExpert-level experience with The Trade DeskXandr DSPAmazon DSPCM360 Campaign Manager 360 Integral Ad Science IAS or similar brand safety solutionsStrong proficiency in Advanced ExcelFluent in English with excellent written and verbal communication skillsDemonstrated success managing campaign budgets pacing and performance metrics across channelsPreferred Bonus SkillsExperience running social campaigns on Meta Facebook Instagram SnapchatYouTube via Google Ads or DV360 Location ChennaiBrand ParagonTime Type Full timeContract Type Permanent

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