Account Manager

6 days ago

Chennai, Tamil Nadu, India DENTSU Full time ₹ 1,20,000 - ₹ 1,80,000 per year
Job Description

The Programmatic Account Manager will be responsible for campaign set up, optimization, and accurate delivery information for Billing programmatic advertising campaigns. This role requires a deep understanding of the programmatic ecosystem, including DSPs, SSPs, ad exchanges, ad servers, and data management platforms.

: Key responsibilities:
  • The Operations team is responsible for campaign set up, optimization, and accurate delivery information for Billing
  • Operations will push campaigns and line parameters to the appropriate ad servers (e.g., FreeWheel, The Trade Desk and/or Amazon)
  • The Operations team traffics and assigns creatives directly in the ad server and applies additional targeting as needed
  • Once set up is complete, the Ops team will QA the campaign and launch
  • Upon launch, Operations will conduct post-launch QA to ensure all lines are delivering within the specific targeting parameters
  • Set up notifications and alerts to monitor and mitigate errors
  • During the campaign, Operations monitors delivery in full and performance against the clients KPI leveraging Localitys reporting platforms: STAQ and/or DOMO
  • Operations ensures the first- and third-party delivery data is correctly reflected in Locality reporting platform
Location:

Chennai

Brand:

Paragon

Time Type:

Full time

Contract Type:

Permanent

Locations - DGS India - Chennai - Anna Nagar Tyche Towers

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