General Sales Manager

2 weeks ago


Delhi, Delhi, India Leading Tile Company Full time

Strategic responsibilities:

Increase of Market Share

Mapping the market

Regional Creation Realization

Region Rationalization

Implementation of franchise outlets across the zones

Refine primary and secondary level

Track competitors activities

Rationalization and opening of new warehouses

Operational Responsibilities

Implementing and achieving of budgets – sales, contributions, cost, inventory and receivables

Plan & expand depth and width contribution

Implementation of systems & processes

Meets the sales objective by conducting regular review meetings with the Zonal Heads and taking corrective steps to overcome shortfalls, if any.

Ensure data management of key accounts – projects, customers & dealers

Monitor Zonal head's planning & also PJP of frontline review

Ensure working capital management in terms of aging, receivables, inventory, disposal of slow moving and dead socks

Approve credit, prices and schemes

Plan & approve dealer network

Recommendation of commercial schemes

Ensure cost control under various heads

PSI

Prepare coverage plan of sales team to visit dealers, builders and architects

Manpower Planning:

Manpower planning

Short listing of Zonal Head

Development, Motivation & Retention of Manpower

Ensures to keep the entire team focused and also discuss new initiatives

Ensure discipline

Ensure adherence to set procedures and policies

Network:

Does proper mapping of network of dealers, sub-dealers, builders and architects

Increases width and depth of distribution by increasing reach and adding more dealers / distributors to our network

Commercial

Ensures 30 days cycle and payments of dealers.

Ensures all projects are on advance payment or PDC

Keeps control over the Credit Period by keeping track of the AgeingAnalysis

Keeps cheque bouncing cases under control

Counters competition by conceptualizing and implementing trade schemes

Issues credit notes and other dealer payouts by 15th of every month

To take proper approval for price support and project order

To ensure proper indenting of stock for availability to the sales team through PSI

Ensure statutory requirements of the company

Realization

Ensures proper indenting of stocks so that the desired mix is achieved

Deploys and recommends inputs to a particular category to achieve optimum mix

Identifies customer who will fit our product profile (higher end)

Product Visibility & Sampling:

Set Process for sampling to get maximum visibility at the same time reduce the sampling cost

Product Positioning

Ensure maximum visibility for the Brand by ensuring proper sampling at all dealer and sub-dealer outlets through promoters.

MIS:

Keeps tab on competition pricing, new product launch and promotional activities

Gives feedback on trends and market share

Market Intelligence:

Keeps a tab on competitor's activity viz. Pricing, new products, advertisement etc.

Trend forecasting

Tracking Market operating MOP's

Market share



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