Sales & Marketing - Transformer

1 week ago

Kolkata, West Bengal, India CrediHire Full time

1. Market Strategy & Business Development

- Develop and execute market penetration strategies for transformer segmentspower, distribution, solar/wind, dry-type, furnace, and special application units

- Identify new business opportunities in India & international markets (EU, MENA, Africa), supporting Companys global expansion goals

2. Client Acquisition & Management

- Generate leads through direct client engagement, industry events, and channel partners; build relationships with utilities (SEBs), EPC firms, and OEMs (e.g., Schneider, ABB, Siemens).

- Manage client lifecycleconduct RFQ responses, technical proposal development, price negotiation, and contract closure.

3. Product & Technical Marketing

- Develop compelling sales materials highlighting Company's transformer strengths: low-loss/eco-design, reliability, NABL-certified testing, and customization ability

- Work closely with R&D, production, and QA to align messaging and technical narratives for product positioning.

4. Sales Target & Performance Monitoring

- Set and monitor regional sales targets, revenue projections, and KPI tracking.

- Analyze sales data to optimize channel effectiveness, pricing strategies, and ROI on marketing efforts.

5. Tender & Project Bid Management

- Lead response efforts for tenders: scope reviews, technical compliance, costing, and timely submissions.

- Coordinate internally to ensure proposals align with production capabilities and capacity planning.

6. Collaboration & Internal Engagement

- Partner across R&D, production, supply chain, finance, and field services for project delivery alignment.

- Relay market feedback to influence product roadmapeco-design, renewable energy, and green transformer innovations .

7. Brand & Industry Presence

- Represent Company at trade shows, seminars, and industry forums; evaluate opportunities for franchises or channel expansions

- Drive strategic initiatives to position Company as a trusted transformer brand in power and renewable energy sectors.

8. After-Sales & Customer Satisfaction

- Ensure seamless handover to service teams and maintain customer support protocols.

- Monitor and enhance post-sales satisfaction, coordinating service and maintenance follow-up.

Required Profile

- 5-10 years in technical sales or marketing within transformer, power equipment, or heavy electrical industries.

- Proven track record in B2B sales, with experience handling RFQs, tenders, and strategic negotiations.

- Strong technical understanding of transformers, standards (IEC, IS, ANSI), eco-design, and renewable-energy applications.

- Excellent communication, presentation, and negotiation skills; ability to build long-term client relationships.

- Comfortable with domestic and international travel.

(ref:iimjobs.com)

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