Salesforce Marketing Automation Specialist

We are seeking an experienced marketing automation professional to design, develop, and implement marketing solutions using Salesforce Marketing Cloud. The ideal candidate will have a solid background in implementation and support of the platform.

• Design, develop, and implement marketing automation solutions using Salesforce Marketing Cloud, including email marketing, push messages like SMS/Whatsapp, journey builder, automation workflows, and personalized content.
• Configure and customize Salesforce Marketing Cloud to meet specific business needs, including creating data extensions, implementing dynamic content, and managing subscriber lists.
• Develop and maintain complex SQL queries and data-driven automation processes to manipulate and transform data within Salesforce Marketing Cloud.
• Integrate Salesforce Marketing Cloud with other systems, such as CRM platforms or external data sources, using APIs and custom integration methods.
• Build AMP Scripts while creating Email templates and using data from data extensions.
• Build and Validate HTML and CSS.
• Monitor and troubleshoot marketing automation processes, ensuring data integrity, campaign deliverability, and optimal system performance.
• Conduct quality assurance testing to validate the accuracy and functionality of marketing automation campaigns and journeys.
• Create Reports and Dashboards to measure KPIs of campaigns.
• Do Root Cause Analysis if KPIs are not achieved.
• Experience in Advertising Studio, Datorama, Einstein Analytics would be a plus.
• Stay up-to-date with the latest Salesforce Marketing Cloud features, enhancements, and industry best practices, and provide recommendations for system improvements and optimizations.
• Identify and resolve technical issues and provide timely support to end users.

• Bachelor's degree in Computer Science, Information Technology, or a related field.
• Certification like Salesforce Marketing Cloud Email Specialist, Marketing Cloud Consultant, Marketing Cloud Developer.
• 4-5 years of hands-on experience in Salesforce Marketing Cloud implementation and execution of marketing campaigns.
• Strong understanding of marketing automation concepts, including email marketing, segmentation, personalization, and customer journey mapping.
• Proficiency in Salesforce Marketing Cloud configuration and customization, including data extensions, contact builder, automation workflows, and content builder.
• Solid knowledge of SQL and experience in developing complex queries and data manipulation within Salesforce Marketing Cloud.
• Experience with Salesforce Marketing Cloud APIs and integration methods, including SOAP and REST.
• Familiarity with HTML, CSS, and AMPscript for email template customization and dynamic content creation.
• Strong analytical and problem-solving skills, with the ability to troubleshoot and resolve technical issues related to marketing automation processes.
• Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
• Experience with other Salesforce products, such as Sales Cloud or Service Cloud, is a bonus.
• Experience with SF Advertising Studio, SF Customer Data Platform, SF Datorama/ Marketing Analytics, SF Einstein / Marketing AI, SF Account Engagement (Pardot) would be a plus.
• Ability to adapt to a fast-paced, dynamic environment and manage multiple priorities simultaneously.

• Customer Success: Always delight our customers.
• Trust: Rely on each other.
• Integrity: Do the right thing, every time.
• Collaboration: Share resources and work together.
• Innovation: Keep creating solutions and finding better ways.
• Inclusion: Support a diverse community where we all belong.
• Accountability: Be responsible for your success and failure.