Retention Marketing Strategist

3 weeks ago

Mumbai, India White Force Full time

Job description



ob Title: Retention Marketing Executive
Reporting To: Nimay Nadkarny, Growth Manager
Experience: 1-3 years of experiences in a Marketing/Growth role
Location: Mumbai
About the Company
Who we are
At The Whole Truth, our mission is to ‘re-build the world’s trust in its food’. We believe consumers
have lost trust in big-food companies because they’ve been selling half-truths for ages. We believe
the only way to remedy this, is for someone to stand up and speak the whole truth. Warts n’all.
What we do
We are India’s first (and perhaps only) 100% Clean Label food company. What that means is we make
food so clean, (only) we can declare each ingredient proudly upfront. #nothing to hide.
About the Job
As a Retention Marketing Executive, you will work to improve retention of TWT customers on the
brand website, and convert them into lifelong fans Reach them at the right place and the right time,
and never let their pantry run dry for The Whole Truth products.
Key Responsibilities
● Own Loyalty Program on The Whole Truth website.
● Own execution and performance of remarketing campaigns via Emails, WhatsApp, etc. that
improves customer lifetime value and brings back lapsed customers.
● Setup automated retargeting journeys using marketing automation tools like Insider to drive
higher retention.
● Executing on-site experiments and campaigns to boost conversion rates and reduce
abandonment across the purchasing funnel.
● Drive growth & engagement through conceptualising great design and copy across all
remarketing channels.
Skills and Competencies
Must have
● Prior experience of working on a CRM/Marketing automation tool like Insider, Klaviyo,
Clevertap or Webengage.
● Proficiency with MS Excel & Google Sheets.
● Ability to craft own creatives and copy (especially short form copy).
Good to have
● Hand on experience with Google Analytics and D2C backends like Shopify / Woocommerce /
Wordpress, etc.
● An experimental mindset, know the basics of AB testing.
● Experience in working with a fast-growing D2C/e-commerce firm.



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