Head - Marketing - B2B
4 days ago
Key Responsibilities:
Strategic Marketing Planning:
- Develop and execute comprehensive B2B marketing strategies aligned with organizational goals.
- Conduct market research to identify trends, opportunities, and competitors.
Brand Management:
- Build and enhance the company's brand presence across domestic and international markets.
- Ensure consistency in branding, messaging, and positioning across all channels.
International Exhibitions:
- Plan, coordinate, and execute participation in international exhibitions and trade shows.
- Collaborate with cross-functional teams to ensure impactful representation and ROI from events.
Content & Communication:
- Develop marketing content, brochures, presentations, and digital campaigns to support B2B sales.
- Manage communication strategies to target diverse B2B audiences effectively.
Digital Marketing:
- Leverage digital platforms for lead generation and customer engagement.
- Analyze performance metrics and optimize campaigns for better results.
Team Leadership:
- Lead and mentor the marketing team, fostering a culture of innovation and excellence.
- Collaborate with the sales and product teams to ensure alignment on business objectives.
Budget Management:
- Manage the marketing budget effectively, ensuring optimal utilization of resources.
- Track and report on the performance of marketing initiatives, ensuring they meet set KPIs.
Key Requirements:
- MBA in Marketing from a reputed institute.
- A minimum of 10 years of experience in marketing, with substantial exposure to B2B environments.
- Proven expertise in brand management and positioning strategies.
- Hands-on experience in planning and executing international exhibitions and trade shows.
- Strong leadership, analytical, and communication skills.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
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