CashKaro - Retention Marketing Specialist

hiring for Associate Growth Marketing Operations at CashKaro (Gurgaon).About CashKaro:CashKaro is Indias #1 cashback platform, trusted by over 25 million users We drive more sales for Amazon, Flipkart, Myntra, and Ajio than any other paid channel, including Google and Meta.Backed by legendary investor Ratan Tata and a recent $16 million boost from Affle, were on a rocket ship journeyalready surpassing 300 crore in revenue and racing towards 500 crore.EarnKaro, our influencer referral platform, is trusted by over 500,000 influencers and sends more traffic to leading online retailers than any other platform.Whether its micro-influencers or top-tier creators, they choose EarnKaro to monetize their networks.BankKaro, our latest venture, is rapidly becoming Indias go-to FinTech aggregator, similar to Paisabazaar.Join our dynamic team and help shape the future of online shopping, influencer marketing, and financial technology in IndiaRole Overview:We are seeking a smart, dynamic, and handson Associate Growth Marketing Operations to implement and optimize CashKaros growth strategies.The ideal candidate is a self-starter who thrives under pressure, is willing to roll up their sleeves, and can deliver results in a fast-paced, high-growth environment.You will play a key role in app homepage optimization, CRO (Conversion Rate Optimization), and GTM planning (Push Notifications, WhatsApp, SMS, etc.)ensuring impactful execution and continuous performance improvement.Key Execution:- Manage app homepage optimization, CRO, and GTM planning.- Plan and execute communication campaigns (WhatsApp, SMS, IVR, Push Notifications, In-App Messages).- Create campaign messaging and coordinate with the creative and design teams.- Collaborate closely with Design and Front-End Operations teams for timely execution.Monitoring & Optimization:- Analyze campaign impact and iteratively optimize for better performance.- Conduct daily monitoring to ensure maximum effectiveness and ROI.Homepage Management:- Ensure timely updates and maintenance of homepage inventories aligned with segment objectives and retailer promotions.- Work on A/B testing and layout improvements for higher conversions.Operations Management:- Act as a key point of contact for channel partners to resolve operational challenges.- Oversee consumption tracking, invoicing support, and partner Collaboration:- Partner with design, partnerships, product, data, and vendor teams to ensure seamless execution and measurable outcomes.Must-Have / Science Background:- Strong analytical and problem-solving mindset from an engineering foundation.B2C ecommerce / quick commerce / paytm/ gpay/ gaming / ott / telecom:- Experience in managing app-specific homepage elements such as banners, homepage inventories, product and category pages, payment pages, and engagement features like gamification (tournaments), loyalty programs, and various shopping sections.Campaign Management Experience:- Proven ability to plan and execute campaigns across WhatsApp, SMS, IVR, Push Notifications, Email, and In-App channels.Experience with CDP Tools (CleverTap / WebEngage / Similar):- Hands-on experience managing multi-channel user engagement campaigns via CDPs.Cross-Functional Exposure:- Experience collaborating with teams such as Frontend Operations, Brand, Design, Product, and Data.Data Recording & Analysis Skills:- Proficiency in tools like Excel, Power BI, Tableau, or GA for tracking and insights.Personality Fit:Were looking for young, energetic, and dynamic professionals who can operate in a fast-paced environment.This is not a standard 9-to-5 rolethere will be pressure, ownership, and immense learning opportunities.Youll thrive here if youre:- Highly proactive and results oriented.- Excited to hustle and solve problems.- Hungry to grow with Indias leading cashback platform.Tools & Technologies:- Core Tools: CleverTap / WebEngage, Excel, Google Analytics, Power BI / Tableau.- Campaign Channels: WhatsApp, SMS, Push Notifications, IVR, In-App.- Collaboration Tools: Slack, Asana/Trello, Google Workspace. (ref:iimjobs.com)