Principal Ui/ux Product Designer
1 week ago
**Role Overview**: - We’re looking for a seasoned Manager/Principal Product Designer to lead the UX/UI strategy for CashKaro and EarnKaro's marketing campaigns and digital experiences. If you have 6-7 years of hands-on experience in product design, a sharp eye for design systems, and thrive on data-led decisions, you’ll fit right in. Your role will be pivotal in turning user insights into delightful, high-converting journeys that fuel business growth. **Key Responsibilities**: **UX Strategy & Ownership**: - Own the end-to-end UX for marketing-led journeys across CashKaro & EarnKaro. - Align designs with KPIs like conversions, drop-offs, and activation. - Use data insights and lean UX methods to build hypothesis-based experiments. - Example: For campaigns like Diwali Mega Sale, analyze drop-offs, conduct usability tests, and redesign interfaces (e.g., real-time savings display) to improve conversions. **Design Systems & Scalability**: - Build and manage scalable design systems using atomic principles. - Standardize tokens, components, colors, and typography across platforms. - Work closely with engineering to maintain design-dev parity. - Example: Create unified Figma-Stoybook libraries to eliminate UI inconsistencies between mobile and web. **Research & Analytics-Led Design**: - Lead usability studies, user interviews, heuristic reviews, and surveys. - Collaborate with product/data teams to analyze funnels, session replays (e.g., Hotjar), and behavior data. - Own a performance dashboard mapping user journey to design ROI. - Example: For low EarnKaro onboarding engagement, redesign flows after Hotjar reviews + user interviews. **Innovation & MVP Thinking**: - Drive mini R&D sprints to test prototypes and refine UX. - Partner with product for MVP planning and feature prioritization. - Example: Ideate and test “Smart Cashback Suggestions” to increase multi-store usage based on behavior data. **Retention & Activation Optimization**: - Build user flows targeting reactivation, onboarding, and long-term retention. - Example: For influencer drop-off on EarnKaro, launch a level-based reward system and tracker to improve motivation. **Team Leadership & Mentorship**: - Mentor designers in design principles and career growth. - Set and track quarterly OKRs, and improve sprint planning via agile tools. - Example: Streamline prioritization using a task urgency-impact matrix; assign design leads per project for ownership. **Competitive UX Benchmarking**: - Continuously study competitor UX flows, features, and design decisions. - Conduct teardown sessions and suggest actionable differentiators. - Example: Analyze "instant withdrawal" from rival apps; work with product/finance to explore UPI-based faster payouts. **Must-Have Skills**: - UX Strategy & IA: Deep experience crafting flows, user journeys, and interaction maps. - Design Systems: Strong knowledge of tokenization, modular systems, and atomic design. - Prototyping Tools: Advanced proficiency in Figma, Sketch, or Adobe XD; experience with shared libraries. - Analytics: Comfortable using Mixpanel, Google Analytics, or Hotjar to track user behavior. - Product Thinking: Strong understanding of lean UX, MVP prioritization, and outcome-driven design. - Agile Practices: Experience with Jira, Trello, or Asana in POD-based workflows. - Engagement Design: Working knowledge of gamification, lifecycle hooks, and retention tactics. **Good-to-Have Skills**: - Motion Design: Familiarity with After Effects, Lottie, or Principle to bring interactivity and life to user flows.
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