Associate - Growth Marketing Operations

3 days ago

Gurugram Haryana, India CashKaro Full time

**Job Description: Associate - Growth Marketing Operations**

**Company Brief**:
CashKaro is India’s #1 cashback platform, trusted by over 25 million users We drive more sales for Amazon, Flipkart, Myntra, and Ajio than any other paid channel, including Google and Meta. Backed by legendary investor Ratan Tata and a recent $16 million boost from Affle, we’re on a rocket ship journey—already surpassing ₹300 crore in revenue and racing towards ₹500 crore.
- EarnKaro, our influencer referral platform, is trusted by over 500,000 influencers and sends more traffic to leading online retailers than any other platform. Whether it’s micro-influencers or top-tier creators, they choose EarnKaro to monetize their networks. BankKaro, our latest venture, is rapidly becoming India’s go-to FinTech aggregator, similar to Paisabazaar.
- Join our dynamic team and help shape the future of online shopping, influencer marketing, and financial technology in Indi

**Role Overview**:
We are seeking a motivated Associate - Growth Marketing Operations to be a key player in implementing and optimizing our growth strategies. You’ll work closely with the growth team, executing communication campaigns across multiple channels and ensuring seamless operations with channel partners.

**Day-to-Day Responsibilities**:
**Campaign Execution**:

- Plan and execute communication campaigns (WhatsApp, SMS, IVR, Push Notifications, In-App Messages).- Collaborate with design and project teams for timely execution.- Create messaging content and coordinate with the creative team.**Monitoring & Optimization**:

- Analyze the impact of campaigns and iteratively improve them.- Conduct daily monitoring to optimize effectiveness.**Customer Communication**:

- Engage with target users to ensure project success.**Operations Management**:

- Act as the point of contact for channel partners to address operational challenges.- Oversee consumption for invoicing and maintain partner communications.**Cross-Functional Collaboration**:

- Work closely with design, partnerships, retention, data, and vendor teams.**Must-Have Skills**:

- ** Campaign Management Experience**:

- Demonstrated experience in setting up and executing campaigns across channels (WhatsApp, SMS, IVR, Push Notifications).- ** Proficiency in CleverTap or Similar CDP**:

- Hands-on experience with a Customer Data Platform like CleverTap for managing campaigns and user engagement.- ** Operational Hustle**:

- A track record of proactive problem-solving and operational efficiency.- ** Data Recording and Analysis Skills**:

- Experience in using tools like Excel to track campaign performance and generate insights.- ** Collaboration Across Teams**:

- Ability to work across teams, aligning goals and maintaining efficient workflows.

**Why Join Us**:
**1. Start-up Environment** - Work with a passionate and energetic team that is driven by hustle, comradeship, and togetherness
**2. Compensation & Benefits - **Best-in-class salaries to highly competitive ESOPs along with great learning work environment, we offer you a place full of opportunities to customize your career trajectory
**3. An Environment for Innovation - **We create a culture for innovation by giving an employee the prowess to create, make and innovate.
**4. We've got you covered -** From medical insurance, well-defined policies to flexi WFH options, scrumptious lunch to some amazing learning and development sessions
- we've got your back
**5. Cool Perks **- Come and get to join us for in-house events, team outings, dinner catchups, and much more.

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