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Content Marketing Manager

2 months ago

Bengaluru, India illumine Full time

About illumine:

illumine is a dynamic and innovative childcare SaaS software company dedicated to delivering exceptional products and services to our clients. We pride ourselves on our collaborative culture, commitment to excellence, and forward-thinking approach.


We are looking for a passionate and strategic B2B Content Marketing Manager to drive our content strategy, focusing on SEO optimization, and brand awareness. The ideal candidate will have a strong background in content marketing and a deep understanding of SEO, keyword research, and audience analysis, with the ability to develop, manage, and optimize content across multiple platforms.


Key Responsibilities:

  • Develop and Optimize Content Strategy: Create and implement a robust content strategy that drives traffic, engagement, and conversions. Align the strategy with SEO best practices and market trends.
  • SEO and Keyword Research Expertise: Drive organic growth by identifying and using relevant keywords. Continuously optimize content for search engines to enhance visibility and rankings.
  • Content Calendar Management: Plan and manage a comprehensive content calendar that spans multiple platforms, ensuring consistent and timely delivery of content.
  • Audience and Market Research: Conduct in-depth research to gain a deep understanding of illumine’s target audience and industry trends. Use this knowledge to inform and adjust content strategies.
  • Content Creation and Review: Write, edit, and audit content to ensure high quality, relevancy, and alignment with branding. Collaborate with guest writers and internal teams to maintain content consistency.
  • Cross-functional Collaboration: Work closely with the sales, design, and product teams to ensure that content aligns with business objectives and technical vision.
  • Analysis and Optimization: Use content distribution and analysis tools to track performance, measure impact, and refine strategies. Provide insights for continuous improvement.
  • Brand Storytelling: Develop compelling brand stories, campaign ideas, and marketing themes that resonate with illumine’s audience and drive brand engagement.


Critical Job Requirements:

  • Content Marketing Expertise: Proven experience in a content marketing role within a B2B environment, ideally in agencies or enterprise-focused businesses.
  • SEO and Analytical Skills: Strong knowledge of SEO, keyword research, and tools for content performance analysis.
  • Creative and Strategic Thinking: Ability to develop creative content ideas while maintaining a strong strategic perspective.
  • Collaborative Mindset: Experience working with cross-functional teams, particularly in sales, design, and product development, to achieve unified goals.
  • Content Distribution and Analytics: Familiarity with content distribution platforms, performance tracking, and optimization techniques to ensure maximum reach and impact.


Experience & Qualifications:

  • 3+ years of experience in content marketing, SEO, or a related field.
  • Bachelor’s degree in Marketing, Communications, or a relevant field.
  • Demonstrated experience working in a fast-paced, dynamic startup or tech environment is preferred.
  • B2B consulting or agency experience is an added advantage.


Skills Required:

  • Strategic Thinking: Ability to translate business goals into actionable content strategies.
  • Communication Skills: Strong written and verbal communication, capable of crafting compelling narratives.
  • Analytical Abilities: Proficiency in analyzing data and qualitative research to optimize content strategies.
  • Project Management: Experience managing multiple projects with tight deadlines.
  • Customer Focus: Strong empathy for customer needs, driving content that addresses specific pain points and opportunities.


What we offer:

  • Attractive compensation package with performance-based incentives
  • Collaborate with a dynamic, passionate, and driven team
  • Fast-track your career with ample opportunities for professional growth and learning
  • Enjoy the flexible & adaptable work hours
  • Thrive in an inclusive, supportive environment that values innovation and teamwork
  • Comprehensive medical insurance to prioritize your health and well-being


If you’re excited about shaping the content strategy for a cutting-edge tech solution and have a passion for SEO, storytelling, and driving measurable results, we’d love to hear from you