Performance Marketing Manager

2 weeks ago

Bengaluru, Karnataka, India Playo Full time

The Opportunity:

Are you passionate about leveraging the power of performance marketing to drive business growth? We're on the hunt for a skilled and enthusiastic Performance Marketing Manager to spearhead initiatives that captivate sports enthusiasts, drive engagement, and lead to conversions. If you are a sports enthusiast, possess a knack for performance marketing, and thrive in a fast-paced environment, this is just the place for you

Key Responsibilities:

- Plan and execute paid marketing campaigns across formats and channels to drive business goals

  • Plan and execute conversion-based campaigns through Google Ads (Search, Display, Video etc.) and Social Media Ads (Meta, LI, X etc.) platforms in line with the organisation's goals
  • Optimise ad targeting, placements, formats and bidding to drive conversions
  • Conduct A/B testing on ads, landing pages, and funnels to drive performance improvements
  • Coordinate with the Content and Design teams to set-up and enhance ad performance
  • Manage and stay within a monthly budget for all digital marketing spends

- Analyse and optimise campaign performance across paid marketing channels

  • Leverage GA4, Meta Business Suite and internal dashboards to analyse and optimise conversions
  • Create and test multivariate sets to improve performance metrics such as ROAS, CAC, CPL etc.
  • Regularly interpret data, draw insights and make data-driven recommendations for optimization
  • Set-up and monitor tracking events through Google Tag Manager and similar tools
  • Track and report funnel analysis, path exploration and user behaviour on Playo platforms to improve ad performance

Requirements:

  • 1-2 years of proven experience in performance marketing or a similar role
  • Hands-on experience of executing paid performance campaigns across ad platforms (Google Ads, Meta Ads etc.)
  • Thorough understanding and use of analytical tools (e.g., Meta Business Suite, Google Ads, Google Analytics, Campaign Manager etc.)
  • Excellent analytical and problem-solving abilities
  • Strong communication and interpersonal skills

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