Performance Marketing Manager

2 weeks ago

Bengaluru, Karnataka, India Joveo Full time
About Joveo

As the global leader in AI-powered, high-performance recruitment marketing, Joveo is transforming talent attraction and recruitment media buying for the world's largest employers, staffing firms, RPOs, and media agencies. The Joveo platform enables businesses to attract, source, engage, and hire the best candidates on time and within budget.

Backed by marquee investors like Nexus Ventures Partners, Joveo has been featured in Inc. Magazine's List of America's Fastest-Growing Private Companies for three years in a row.

Powering millions of jobs every day, Joveo's data-driven recruitment marketing platform uses advanced data science and machine learning to dynamically manage and optimize talent sourcing and applications across all online channels while providing real-time insights at every step of the job seeker journey, from click to hire.

For more information about Joveo's award-winning platform, visit www.joveo.com

Role Overview :

As Performance Marketing Manager, you will lead the design, execution, and optimization of social media marketing strategies for Joveo's brand and its clients. You will collaborate with cross-functional teams and external partners to create impactful, data-driven social media campaigns that align with business goals and deliver measurable results. This role is ideal for a strategic thinker with a passion for social media marketing, a deep understanding of audience engagement, and experience in managing high-performance campaigns.

Key Responsibilities :

1. Campaign Strategy and Execution :
Develop and manage comprehensive social media marketing strategies across key platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.).
Lead the creation and execution of organic and paid social media campaigns to build brand awareness, drive engagement, and achieve business objectives.
Collaborate with internal teams to align social media strategies with overall marketing and business goals.
Analyze target audiences to craft relevant and impactful content that resonates with followers and promotes interaction.

2. Performance Monitoring and Optimization :
Track and analyze campaign performance metrics such as engagement rates, impressions, clicks, conversions, and return on investment (ROI).
Continuously optimize campaigns by A/B testing, adjusting content, and improving targeting strategies to maximize results.
Utilize analytics tools (Google Analytics, Facebook Insights, etc.) to provide actionable insights and reports on campaign effectiveness.

3. Team Leadership and Collaboration :
Manage and mentor a team of social media specialists to ensure the successful execution of campaigns.
Maintain close collaboration with content, creative, and performance marketing teams to ensure social media efforts are aligned with the overall marketing strategy.
Work closely with external partners and agencies to drive execution and maintain high-quality performance.

4. Client and Stakeholder Engagement :
Maintain strong communication with internal and external stakeholders, providing regular updates and insights on campaign performance.
Present strategic social media recommendations to senior leadership and clients, ensuring alignment with broader marketing and recruitment objectives.
Address client queries and provide expert advice on social media marketing to enhance recruitment and branding strategies.

5. Innovation and Best Practices :
Stay informed of the latest trends, innovations, and best practices in social media marketing and content creation.
Experiment with new formats, platforms, and strategies to enhance the impact of campaigns and improve performance.
Contribute to the continuous improvement of internal processes and campaign management tools.

Qualifications :

4-6 years of experience in social media marketing, with a proven track record in campaign management, performance optimization, and strategy development.
Strong understanding of social media platforms and advertising tools (Facebook Ads, LinkedIn Campaign Manager, Instagram, Twitter, Google Ads, etc.).
Excellent analytical skills with the ability to interpret data, generate insights, and make informed decisions.
Creative thinker with a passion for staying ahead of industry trends and exploring new digital marketing innovations.
Proven ability to lead a team, manage multiple projects, and collaborate with cross-functional teams.
Strong communication and presentation skills, with experience in client-facing roles.
Experience in recruitment marketing or B2B marketing is a plus.

Competitive benefits:

We are an exciting, dynamic startup company with the most competitive salary in India, stock options, and a comprehensive benefits package. We've also got an enthusiastic and supportive work environment and strive to keep our employees healthy, happy, and productive.
Joveo is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. For more information, visit www.joveo.com

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