Performance Marketing Manager

4 weeks ago

Bengaluru, Karnataka, India Recruiter Wings Consultancy Full time

Job Title Performance Marketing SpecialistLocation BangaloreReporting Manager Founder CEOJob Type Full-TimeMandatory Languages English and KannadaAbout Us White Gold is a technology-driven and innovative company that leverages advanced technology to provide exceptional service to our customers As a leading player in the gold buying sector we are dedicated to delivering unmatched value and satisfaction to our clients With over 50 branches across Karnataka and Kerala and a strong team of 200 employees we have built a reputation as a trusted name in the market Guided by our core values of integrity innovation and customer satisfaction we continue to redefine industry standards and exceed expectations Key ResponsibilitiesStrategy Development Create and execute performance marketing strategies across various digital channels including paid search social media display advertising and affiliate marketing Campaign Management Oversee end-to-end campaign management from planning and execution to monitoring and optimization Ensure campaigns are aligned with overall business goals and marketingobjectives Data Analysis Utilize data analytics tools to track analyze and report on campaign performance Provide actionable insights and recommendations to enhance campaign effectiveness and ROI Budget Management Develop and manage budgets for performance marketing initiatives Optimize spend based on performance metrics and strategic priorities Cross-Functional Collaboration Work closely with the creative content and product teams to develop and implement high-impact marketing campaigns Ensure alignment with brand messaging and overall strategy A B Testing Design and implement A B tests to evaluate the effectiveness of different marketing strategies and tactics Use results to drive continuous improvement Market Research Stay up to date with industry trends emerging technologies and competitive landscape Apply insights to refine marketing strategies and maintain a competitive edge Reporting Prepare and present regular performance reports to stakeholders highlighting key metrics achievements and areas for improvement Qualification RequirementsEducational Bachelors degree in marketing Business Analytics or a related field Advanced certifications e g Google Ads Certification Facebook Blueprint are a plus Work Experience Minimum of 5 years of experience in performance marketing with a proven track record of managing and optimizing digital advertising campaigns across multiple channels Skills Technical Skills Proficiency in digital marketing tools and platforms e g Google Ads Facebook Ads Manager Google Analytics SEMrush etc Advanced knowledge of data analysis and reporting Analytical Mindset Strong analytical skills with the ability to interpret data identify trends and make data-driven decisions Project Management Excellent organizational and project management skills Ability to handle multiple projects simultaneously and meet deadlines Communication Outstanding written and verbal communication skills Ability to present complex information clearly and effectively to various audiences WHITE GOLD BULLION PVT LTDCIN - U36999KA2017PTC101373 GST - 29AAPCA3170M1Z5House Of White 75 Hosur Road 5th Block Koramangala Bengaluru Karnataka - 560095 www whitegold money info whitegold money 95903 04444 Recruiter Wings Consultancy

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