Manager - Performance Marketing

1 week ago

Bengaluru, Karnataka, India Knight Learning Solutions Full time

Job Title: Performance Marketing Manager.

Experience: 5+ Years.

Location: Bengaluru.

Employment Type: Full-Time.

Notice Period: Immediate joiners upto 1 Month.

Job Summary:

- We are seeking a dynamic and results-driven Digital Performance Marketing Manager to oversee and optimize our digital marketing campaigns.

- The ideal candidate will leverage their expertise in paid media, analytics, and digital strategy to drive customer acquisition, engagement, and revenue growth.

Key Responsibilities:

Campaign Strategy & Execution:

- Develop, execute, and manage performance marketing campaigns across platforms (Google Ads, Meta Ads, LinkedIn, etc.

- Ensure campaigns align with business goals and deliver measurable ROI.

Budget Management:

- Allocate and manage marketing budgets to maximize efficiency and performance.

- Track spending to ensure adherence to financial targets.

Optimization & Analytics:

- Continuously monitor campaign performance metrics (CTR, CPC, CPA, ROI) and optimize for better results.

- Conduct A/B testing for ad creatives, landing pages, and audience segmentation.

- Use tools like Google Analytics, SEMrush, and other performance tracking software for in-depth insights.

Customer Journey & Funnel Management:

- Analyze and improve the digital customer journey to increase conversion rates.

- Collaborate with content and design teams to enhance landing pages and ad creatives.

Collaboration & Team Coordination:

- Work closely with cross-functional teams, including content, product, and sales, to align marketing efforts with broader business objectives.

- Liaise with external agencies and vendors when required.

Market Research & Trends:

- Stay updated with the latest digital marketing trends, platform updates, and tools.

- Implement innovative strategies to stay ahead of competitors.

Key Qualifications:

- Education: Bachelor's degree in Marketing, Business, or related fields.

- A Master's degree is a plus.

- Experience: 5+ years in performance marketing with a proven track record of managing successful campaigns.

Technical Skills:

- Proficiency in Google Ads, Meta Ads Manager, LinkedIn Ads, and programmatic platforms.

- Strong knowledge of Google Analytics, GA4, and data visualization tools like Tableau or Power BI.

- Expertise in SEO and SEM strategies.

Soft Skills:

- Analytical mindset with attention to detail.

- Strong communication and collaboration skills.

- Ability to work in a fast-paced environment and manage multiple projects.

Preferred Skills:

- Experience with e-commerce platforms and digital marketplaces.

- Familiarity with CRM tools like HubSpot, Salesforce, or Marketo.

- Certification in Google Ads, Meta Blueprint, or similar.

(ref:iimjobs.com)

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