crm

3 weeks ago


Hyderabad, Telangana, India UNLOCK BUSINESS CONSULTING Full time

hands-on development experience with Salesforce Marketing Cloud


• Proficient in AMP script, Server-Side JavaScript (SSJS), HTML/CSS, and SQL


• Strong experience with Journey Builder, Automation Studio, Email Studio, and Content Builder


• Experience working with REST/SOAP APIs for data integrations


• Familiarity with Data Extensions, Subscriber Lists, and Contact Models


• Knowledge of marketing concepts such as segmentation, lead nurturing, and lifecycle marketing


• Comfortable with agile development, version control (Git), and deployment processes


• Design and implement automated marketing journeys using Journey Builder and Automation Studio.


• Build and customize email templates, landing pages, and web forms using AMP script, HTML, CSS, and JavaScript.


• Develop and maintain SQL queries within SFMC's data extensions for audience segmentation and data management.


• Integrate SFMC with Salesforce Sales/Service Cloud or external platforms via APIs and connectors.


• Ensure cross-channel personalization across email, SMS, push notifications, and web.


• Set up and manage triggered sends, transactional emails, and event-based automations.


• Monitor and optimize campaign performance metrics (open rates, CTRs, bounce rates, etc.).


• Maintain data hygiene, privacy, and compliance (GDPR, CAN-SPAM).


• Collaborate with CRM, digital marketing, and analytics teams for campaign delivery and reporting


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