Ajmera Realty

Description:About the RoleWe are seeking a dynamic and results-oriented Marketing Specialist to drive strategic marketing initiatives that strengthen brand equity, enhance market presence, and generate measurable business impact.The ideal candidate will combine creativity with analytical rigor, manage cross-functional collaborations, and ensure flawless execution of integrated marketing programs across multiple channels.Key Marketing Execution:- Partner with the Sales & Marketing leadership to design and implement marketing strategies that align with organizational goals and growth objectives.- Lead the execution of end-to-end marketing campaignscovering ATL, BTL, digital, and experiential touchpointsto enhance brand visibility and engagement.- Conduct comprehensive market research, analyze consumer insights, and identify emerging trends to inform brand and campaign strategy.Brand & Communication Management:- Ensure consistent brand messaging and visual identity across all platforms, in alignment with corporate brand guidelines.- Collaborate with internal creative and design teams to develop compelling content and high-impact marketing collateral.- Oversee the creation of marketing materials for product launches, events, and promotional activities, maintaining the highest standards of quality and relevance.Vendor & Partnership Management:- Manage external agencies, production houses, and vendors to ensure timely delivery of marketing assets, cost efficiency, and brand alignment.- Negotiate contracts, evaluate performance, and drive accountability among partners and service providers.Digital Marketing & Content Coordination:- Support content creation for digital channels including social media, email campaigns, and website updates in coordination with the central marketing and design teams.- Analyze campaign performance metrics to optimize digital outreach and engagement.Budgeting & Performance Tracking:- Oversee marketing budget planning, expense tracking, and vendor payments to ensure fiscal discipline and transparency.- Monitor campaign ROI and provide actionable insights to enhance marketing efficiency and impact.Qualifications & Experience:- Bachelors or Masters degree in Marketing, Business Administration, Communications, or a related field.- 4-8 years of experience in marketing, brand management, or campaign execution, preferably in a fast-paced or B2B/B2C environment.- Proven experience in managing ATL/BTL campaigns, agency coordination, and integrated marketing communications.- Strong understanding of digital marketing tools, analytics platforms, and emerging marketing technologies.- Excellent communication, negotiation, and stakeholder management skills.- Creative thinker with strong project management and organizational abilities.What We Offer:- A dynamic, growth-oriented work culture that values innovation and creativity.- Opportunities to work on high-impact marketing projects across diverse markets.- Competitive compensation and professional development opportunities (ref:iimjobs.com)