Performance Marketing Specialist

2 months ago

Vellore, India Avo Automation Full time

About us

Avo Automation is an industry-leading test automation platform dedicated to revolutionizing how businesses approach software quality. Emerging from stealth mode in late 2020, we have focused on transforming the way organizations think about software quality. Our AI-driven, no-code platform delivers continuous quality assurance across key business processes and supports over 200 technologies. With efficient test data management and machine learning capabilities, our platform enables teams to enhance quality, conduct efficient data validation, and reduce time to market.


Overview

We are seeking a seasoned Campaign Specialist to join our Digital Marketing Team. This role will report to the Digital Marketing Lead and will be instrumental in driving our paid search and paid social campaigns. The ideal candidate will have a proven track record in the B2B SaaS industry and a deep understanding of digital marketing strategies and tools. The Senior Campaign Manager will collaborate closely with sales, product, and marketing teams to achieve revenue goals.


Responsibilities

  • Develop, execute and optimize comprehensive, multi-channel marketing campaigns to generate qualified leads and drive customer acquisition.
  • Utilize advanced targeting and segmentation strategies to reach the right audience at the right time.
  • Conduct in-depth market research and competitive analysis to identify target segments and campaign opportunities.
  • Define campaign objectives, KPIs, and budgets aligned with business goals.
  • Oversee campaign planning, scheduling, and resource allocation across various channels (digital, email, social media)
  • Collaborate with content, design, and demand generation teams to create compelling campaign materials.
  • Manage campaign execution, including A/B testing, lead nurturing, and lead scoring.
  • Analyse campaign performance metrics to measure ROI and optimize campaigns for maximum impact.
  • Identify trends and customer insights to inform future campaign strategies.


Qualifications

  • Bachelor's degree in marketing, business, or a related field.
  • 4+ years of experience in B2B marketing, with a focus on SaaS or technology industry.
  • Proven track record of successful campaign development and execution in PPC and paid social campaigns.
  • Strong analytical skills with the ability to interpret data and make data-driven decision.
  • Excellent understanding of digital marketing metrics and KPIs.
  • Experience with marketing tools and platforms (HubSpot, ServiceBell, SEMrush, etc.) and CRM systems.
  • Proficiency in data analysis and reporting tools (Google Analytics, Salesforce, etc.).
  • Strong communication and interpersonal skills.
  • Ability to thrive in a fast-paced, dynamic environment.


Desired Skills

  • Experience with account-based marketing (ABM) strategies.
  • Advanced certifications in Google Ads and Marketing Solutions.
  • Experience with marketing analytics and attribution modelling.
  • Understanding of sales and customer success processes.


Why Join Avo Automation

  • We've been certified as a Great Place to Work for the year 2024.
  • Be part of a forward-thinking company that values innovation and creativity.
  • Collaborate with a talented and dedicated team of professionals.

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