Digital Product Marketing Specialist

4 weeks ago


Vellore, Tamil Nadu, India DotPe Full time
About DotPe

At DotPe, we are revolutionizing the offline-to-online commerce landscape in India. With our cutting-edge technology and innovative solutions, we empower 8 million+ merchants across various categories to go online with their businesses.

We digitally power the entire customer journey - ordering, payments, and delivery solutions for 30,000+ restaurants and food courts. Our app, Digital Showroom, helps small and medium-sized businesses open a digital storefront in under 15 seconds, complete with a suite of business solutions to manage the entire customer journey.

About the Role

We are seeking a creative and analytical Digital Product Marketing Specialist to join our team. In this role, you will be responsible for developing and executing marketing strategies that drive product awareness, adoption, and revenue growth.

Key Responsibilities:
  • Market Research
    • Conduct thorough market research to identify trends, competitive landscape, and customer needs.
  • Positioning & Messaging
    • Develop compelling product positioning and messaging that resonates with target audiences.
  • Go-to-Market Strategy
    • Create and implement go-to-market strategies for new product launches and updates.
  • Campaign Management
    • Plan, execute, and analyze marketing campaigns across various channels (digital, email, social media, etc.).
Requirements:
  • 2-5 Years' experience in Product Marketing role.
  • Proven experience in content marketing, ideally within a product marketing role.
  • Exceptional writing, editing, and proofreading skills.
  • Strong understanding of SEO and content optimization techniques.
  • Ability to create engaging and informative content for various marketing channels.
  • Excellent research and analytical skills.
  • Proficiency in using content management systems (CMS) and marketing tools.
  • Strong project management skills and ability to meet deadlines.
  • Collaborative mindset and ability to work effectively with cross-functional teams.
Salary: $90,000 - $120,000 per annumLocation: Gurgaon, India

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