Performance Marketing Executive

4 weeks ago


Vellore, India Oplifi Full time

Oplifi, a digital amplification agency, has been in India since 2017. As part of Yaap Digital, Oplifi connects brands like UPI, RuPay, Delmonte, GM Modular, Hitachi, Jindal Steel, Study in India, JCB, Kaya, and others with consumers through data-driven, creative strategies. With an impressive client roster and a "Great Place to Work" award, we're expanding our team.


3 Best Things About The Job

  1. Work at a "Great Place to Work" & “Happiest Place to Work” awarded agency.
  2. Enjoy the freedom to create and optimize structures and processes.
  3. Be part of a fast-paced, growing media agency, servicing major regional brands.

                 


Primary duties & responsibilities

·      Develop Performance Marketing strategies for new and existing clients

·      Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns

·      Track, report, and analyze website analytics and PPC initiatives and campaigns

·      Write Search Ads, optimize copy and landing pages

·      Perform ongoing paid keyword discovery, expansion, and optimization

·      Research and analyze competitor advertising links

·      Keep up to date on best practices and derive learning for continuous improvement during and after the campaign


Required Skills & Experience required

·      2+ years of experience in performance marketing, with a strong focus on Google and Facebook advertising.

·      In-depth knowledge of Google Ads and Facebook Ads platforms, including their features, targeting options, and optimization techniques.

·      Strong analytical skills and ability to interpret data to make informed decisions.

·      Excellent communication and interpersonal skills.

·      Ability to work independently and as part of a team.

·      Experience with data analytics tools (e.g., Google Analytics, Google Data Studio).

·      Proficient in Excel and PowerPoint


Qualifications

 

·     Bachelors or above from an accredited university or college

·     Good spoken and written English

 

The ideal candidate possesses the ingredients of analytical curiosity, attention to detail, team focused mindset and thrives in a dynamic environment.


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