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Lead Generation Campaign Manager

2 months ago

Kota, India Leadfield Full time

About Leadfield:


Leadfield is a dynamic lead generation agency focused on delivering exceptional results through innovative cold email strategies. We work with B2B companies to drive pipeline growth and revenue through targeted campaigns, leveraging advanced tools, AI, and data-driven insights. We are looking for a skilled and experienced Client Operations Fulfillment Manager to join our team and help us continue our mission of generating value for our clients.


Role Overview:


The Lead Generation Campaign Manager will be responsible for overseeing the successful execution of lead generation campaigns for our clients. The ideal candidate will have a strong background in managing operations within a cold email agency and a proven track record of driving measurable outcomes such as meetings booked, pipeline growth, and revenue generation. This role requires deep expertise in lead generation fulfillment, a keen understanding of campaign KPIs, and the ability to produce high-quality copywriting samples. Additionally, the candidate should have experience utilizing AI/LLMs to enhance operational efficiency, conduct account/prospect research, and assist with tasks like data cleaning and copywriting.


Key Responsibilities:


Campaign Management

•Oversee the planning, execution, and optimization of cold email campaigns.

•Ensure all campaigns meet or exceed KPIs, including meetings booked, pipeline generated, and revenue outcomes.

•Develop and manage detailed project timelines, deliverables, and client reporting.


AI and LLM Integration:

•Leverage AI/LLMs to conduct account and prospect research, providing actionable insights for campaign targeting.

•Utilize AI-driven tools to assist with data cleaning, enrichment, and segmentation.

•Implement AI-assisted copywriting to enhance the quality and effectiveness of email campaigns.


Copywriting and Creative Direction:

•Craft compelling email copy that resonates with target audiences and drives engagement.

•Review and refine copywriting produced by team members, incorporating AI tools to ensure consistency and effectiveness.


Data and List Management:

•Lead list building, data scraping, and segmentation efforts to ensure high-quality outreach.

•Utilize tools like Apollo.io, Clay.com, and Sales Navigator for data enrichment and prospecting.


Tool Management and Optimization:

•Manage email infrastructure and sequencing tools such as Smartlead, Instantly, and others to maximize campaign performance.

•Continuously explore and implement new tools and technologies, including AI/LLMs, that enhance operational efficiency.


Team Leadership and Communication:

•Hire, train, and mentor a team of A-players, fostering a collaborative and results-driven environment.

•Maintain clear and effective communication with clients, providing regular updates on campaign progress and outcomes.

•Coordinate with cross-functional teams to ensure seamless execution of client projects.


Project and Process Management:

•Use project management tools like Airtable and Google Sheets to track progress and manage tasks.

•Implement automation platforms such as Make.com, Zapier, and N8N to streamline operations.


Qualifications:


Experience:

•3-6 years of experience in a lead generation or customer success role within a cold email or lead generation agency.

•Demonstrated success in managing and delivering client campaigns with measurable outcomes (meetings, pipeline, revenue).


Skills:

•Proficiency in email infrastructure management, copywriting, list building, and data scraping.

•Expertise with lead generation and sequencing tools (Smartlead, Instantly, Apollo.io, Clay.com, Sales Navigator).

•Strong understanding of campaign KPIs and performance optimization.

•Experience with AI/LLMs for tasks such as research, data processing, and copywriting.

•Experience with project management tools (Airtable, Google Sheets) and automation platforms (Make.com, Zapier, N8N).

•Excellent communication skills in English, both written and verbal.


Soft Skills:

•Strong leadership abilities with experience in hiring and developing high-performing teams.

•Detail-oriented with a strategic mindset and a focus on continuous improvement.

•Ability to work in a fast-paced environment and manage multiple projects simultaneously.


Benefits:


•Competitive salary with performance-based bonuses.

•Opportunity to work with a dynamic and innovative team in a growing agency.

•Professional development and growth opportunities.

•Flexible remote working environment with US EST hours.


If you meet the qualifications and are excited about the opportunity to lead client fulfillment operations at Leadfield, we encourage you to apply. Join us in driving success for our clients and making a significant impact in the lead generation space