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Lyxel&Flamingo - Search Arbitrage Ad Role - Meta Ads

1 month ago

Gurgaon, Haryana, India Lyxel and Flamingo Full time

Search Arbitrage Ads Specialist

As a Search Arbitrage Ads Specialist, you will be responsible for launching, optimizing, and scaling Meta ad campaigns that drive low-cost traffic to monetized content or search-based landing pages.

The ideal candidate should be analytical, ROI-focused, and experienced with managing arbitrage campaigns at scale.

Key Plan, launch, and manage Meta Ads campaigns (Facebook & Instagram) focused on search arbitrage, click arbitrage, or content monetization.

- Optimize campaign performance across multiple metrics including CPC, CTR, CPM, RPM, ROI, and Ad Relevance Score.

- A/B test creatives, headlines, audiences, placements, and landing pages to drive better monetization performance.

- Analyze traffic flow from ad click to monetization (e.g., through AdSense, affiliate links, Taboola, Outbrain, or Revcontent).

- Set up pixel tracking, UTM parameters, and event tracking to capture campaign data and funnel performance.

- Work with content, SEO, and monetization teams to align campaign strategy with revenue outcomes.

- Monitor ad account health to ensure compliance with Meta Ads policies and avoid bans or disruptions.

- Stay up to date with Meta Ads algorithm changes and arbitrage tactics.

- Collaborate with finance and analytics teams to forecast, budget, and scale campaigns profitably.

Technical Skills & Tools Required:

- Proven experience with Meta Ads Manager and Facebook Business Suite

- Expertise in campaign setup, audience segmentation, and retargeting strategies

- Strong analytical skills with proficiency in Google Analytics, Meta Pixel, and URL tracking tools

- Familiarity with ad arbitrage platforms (Google AdSense, MGID, Taboola, Outbrain, etc.)

- Working knowledge of landing page builders and A/B testing tools like Unbounce, Instapage, or

Optimizely

- Experience with ClickFunnels, Voluum, or other tracking/redirect tools is a plus

Performance KPIs:

- Return on Ad Spend (ROAS)

- Cost per Click (CPC)

- Revenue per Mille (RPM)

- Click-through Rate (CTR)

- Bounce Rate & Time on Site

- Ad Quality Score (Meta)

- Ad Account Stability & Bachelors degree in Marketing, Advertising, Business, or a related field

- 3-5 years of hands-on experience in performance marketing with at least 2+ years in Meta Ads arbitrage

- Strong grasp of digital analytics, monetization strategy, and ad platform dynamics

- Prior experience in arbitrage-based business models is mandatory

Nice to Have:

- Experience with native ad arbitrage, Google Ads arbitrage, or affiliate marketing

- Familiarity with automation tools and scripting (Python/Google Sheets API) for bid/creative management

- Knowledge of Meta Ads compliance frameworks and content policy navigation

(ref:iimjobs.com)