Head - Digital Marketing

3 weeks ago

Hyderabad, Telangana, India Amplelogic Full time

Head - Digital Marketing

Job Description:

Are you a strategic thinker with deep experience in scaling B2B SaaS brands? Do you thrive at the intersection of data, creativity, and growth? We're on the lookout for a Digital Marketing Head who has hands-on knowledge of SEO & Analytics tools Search Console, Google Analytics, Google Tag Manager, SEMrush, Ahrefs, etc., has held a relevant role at an MNC at some point in his/her career, and can lead demand generation, performance marketing, and brand storytelling, someone who knows how to turn content into conversions and campaigns into revenue.

About AmpleLogic.

We're a trusted provider of GAMP solutions, specializing in empowering the life sciences industry through our advanced Application Platform as a Service (aPaaS) platform.

Since 2010, AmpleLogic has been dedicated to developing industry-standard solutions that are effective, efficient, and competitive.

With over 12 products deployed, including eQMS, LMS, DMS, and more, we have served 100+ life science companies worldwide.

Our flagship product, eQMS, reflects our commitment to quality, compliance, and innovation.

For more information, please visit: https://amplelogic.com/.

Role: Digital Marketing Head.

Location: Melange Tower, HITEC City, Hyderabad (Onsite, 5 days).

Years of experience: 8+.

Responsibilities will include:

- Build Plan and implement overall Digital Marketing Strategy, Design & execute campaigns on Google Ads and track appropriate success metrics, goals, and budgets.

- Should have exposure working for international Market, especially western Market for lead generation.

- Led marketing efforts designed to increase awareness and generate lead through a variety of digital channels.

- Analyzing metrics and communicating results including traffic and conversion statistics, lead generation, and pipeline impact.

- Evaluate, prioritize, and lead each campaign and tactical opportunity based on expected demand generation performance.

- Create and execute end-to-end SEO, social media, and paid marketing campaigns to position Imagination as a leader in space.

- Responsible for driving high-quality user acquisition (predominantly Google SEM, Metasearch partners, Ad Networks, Affiliates & Facebook).

- Strategize, implement, and launch new creative inbound lead generation funnels.

- Plan and execute demand generation tactics and activities.

- Be a team player to craft marketing content and execute dedicated marketing campaigns.

Analyze and report marketing KPIs to track impact, optimize and improve the overall brand positioning.

- Perform ongoing technical SEO audits, On page SEO, and backlink strategies to our website and blog pages.

- Manage social media calendar and oversee social media efforts by planning, developing, and publishing strategic content across multiple platforms (LinkedIn, Twitter, Instagram, Facebook, YouTube etc.

- Conduct ongoing keyword research including discovery and expansion of keyword opportunities and optimize website content to improve search engine rankings.

- Develop and implement digital marketing campaigns across multiple platforms, including social media, email marketing, and paid advertising.

- Perform competitive analysis and distinguish gaps in our content and identify areas in our website design which need improvement.

- Preparing monthly reports and making recommendations for ongoing improvements with the rest of the team.

(ref:iimjobs.com)

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