GrowExx - Digital Marketing Lead

4 weeks ago


Ahmedabad, India GrowExx Full time

Responsibilities:- Oversee brand consistency, usability, and performance.- Drive email marketing and automated campaigns to scale outreach, nurture leads, and grow brand presence within the compliance and AI ecosystem.- Drive sign-ups, conversions, and user adoption through targeted campaigns.- Create and publish blogs, newsletters, and whitepapers aligned with compliance and AI trends- Organize and promote online compliance events, demos, and thought-leadership webinars.- Collaborate with industry experts and regulatory professionals to strengthen brand authority.- Define KPIs and deliver monthly reports with actionable insights on reach, engagement, and conversion.- Explore partnerships with media and industry platforms to amplify brand- Continuously monitor trends in AI, compliance, and RegTech marketing for innovative brand strategies.- Lead, mentor, and manage the digital marketing team across SEO, SEM, social media, content, and performance marketing.- Stay updated on the latest digital trends, platforms, and technologies to keep strategies innovative and competitive.- Plan and execute performance-driven campaigns across Instagram, X (Twitter), Google Ads, LinkedIn Ads, Facebook/Instagram, and other paid media platforms.- Oversee SEO/SEM strategy to maximize website traffic, keyword ranking, and organic lead generation.- Create dashboards and monthly reports on campaign ROI, Performance metrics, engagement, lead generation, and funnel efficiencyKey Skills:- Expertise in SEO, performance marketing, and lead generation across digital channels.- Proficient in analytics, marketing automation, and campaign management tools.- Strong social media strategy, brand building, and online event promotion skills.- Excellent communication, project management, and cross-functional coordination.- Strategic thinker with a data-driven mindset and awareness of industry trend.Education and Experience:- Bachelors or masters degree in marketing, English, journalism or related field.- Minimum 8+ Years experience in Digital Marketing IT Industry.Analytical and Personal skills:- Should have good logical reasoning and analytical skills.- Good communication skills and extrovert.- Positive attitude and a team player.- Openness to learn new search engine optimization concepts.- Attention to details.- Take own initiatives to achieve own goals (ref:iimjobs.com)



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