GrowExx - Content Strategist

4 weeks ago

Ahmedabad, India GrowExx Full time

GrowExx is seeking a Content Strategist, who can write clear and concise copy for ads, publications, and websites, and offer content solutions into action whilst working in a team. Key Responsibilities:- Develop and implement a comprehensive content strategy across digital platforms.- Drive lead generation by crafting and executing high-impact content strategies aligned with marketing goals.- Perform keyword research, competitor analysis, and integrate effective calls to action (CTAs) to maximize content performance.- Collaborate with marketing, design, and product teams to align messaging and ensure consistent brand voice.- Manage content calendars, ensuring timely delivery of high-quality, engaging content.- Analyze content performance metrics and optimize strategies based on insights.- Coordinate the creation of blogs, case studies, newsletters, and promotional materials.- Ensure content is SEO-optimized and adheres to best practices in digital marketing.- Oversee copywriting for websites, landing pages, and paid campaigns.- To be responsible for brands communication on various social media platforms like Facebook, Twitter, Google+, LinkedIn And managing online branding, communications and campaigns through the company website, email marketing, building the online community.- Maintain writing guidelines and best practices to guide the creation of quality communications.- Identify and articulate ideas on thought leadership and work with business owners to develop materials including whitepapers, research reports, presentations and case studies.- Work with design team for layout/design of content as and when required. Key Skills:- Excellent verbal and written communication skills.- Strong vocabulary.- Command over English grammar.- Ability to rephrase and modify articles.- Exceptional writing, editing, and proofreading skills.- Strong understanding of content marketing, branding, and SEO.- Proficiency in content management systems (CMS) and analytics tools.- Excellent organizational and project management abilities.- Creative thinker with a strategic mindset.- Conversant with SEO related content requirements.- Good computer skills + Internet savvy and ability to use web research for content generation.- Multitasking abilities.- Good coordination skills. Education and Experience:- Bachelors or master's degree in marketing, English, journalism or related field.- Minimum 5+ Years' experience as a Content Writer in IT Industry.- Analytical and Personal skills.- Should have good logical reasoning and analytical skills.- Good communication skills and extrovert.- Positive attitude and a team player.- Openness to learn new search engine optimization concepts.- Attention to details.- Take own initiatives to achieve own goals. (ref:iimjobs.com)

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