Content Strategist

Job Title: Content Strategist

Experience Required: 5+ years

Location: Ahmedabad (On-site)

Department: Marketing

About Simform:

Simform is a leading digital engineering company helping organizations unlock their potential through cutting-edge cloud, AI/ML, and data engineering solutions. As partners of Microsoft, AWS, Google Cloud, and Databricks, we work with clients across North America, the UK, and Northern Europe to build scalable, intelligent, and experience-led digital products. At Simform, we foster a vibrant, inclusive work culture that values innovation, autonomy, and continuous growth.

Role Overview:

We are looking for a Content Strategist to lead Simform's content marketing efforts across the entire funnel. In this role, you will be responsible for creating data-driven content strategies, driving ideation, and ensuring consistent, compelling storytelling across channels and formats. This is a highly collaborative role that requires a deep understanding of the B2B buyer journey and the ability to align content with business and marketing goals. You'll partner with content writers, designers, and marketing stakeholders to produce content that informs, engages, and converts.

You'll report directly to the Content Marketing Lead.

• Develop and implement strategic content plans aligned with business goals, buyer personas, and all stages of the marketing funnel.
• Drive content ideation and oversee the creation of high-quality content assets—blogs, whitepapers, landing pages, case studies, thought leadership, and more.
• Leverage generative AI tools (e.g., ChatGPT, Perplexity) to accelerate content creation without compromising on brand voice and quality.
• Monitor and analyze content performance using tools like Google Analytics, HubSpot, and Ahrefs to optimize content for better reach and conversions.
• Collaborate with the website and demand generation teams to identify high-impact topics, keywords, and formats that align with lead generation goals.
• Edit and review content to ensure clarity, consistency, and adherence to Simform's tone and editorial standards.
• Stay up-to-date with industry trends, competitor strategies, and emerging content formats to keep Simform's content fresh and relevant.
• Manage a content calendar and ensure consistent publishing across relevant platforms.
• Provide creative direction and collaborate with designers to visualize content effectively.
• Report on performance metrics and share insights to improve content strategy and engagement.

• 5+ years of experience in content strategy, editorial, or content marketing roles, preferably in a B2B tech environment.
• Strong knowledge of content marketing strategy, SEO, the B2B buyer journey, and funnel-based content planning.
• Proven track record of planning and executing content strategies that drive traffic, engagement, and qualified leads.
• Hands-on experience with content and performance tools like Google Analytics, HubSpot, and Ahrefs.
• Proficiency with generative AI tools for content ideation and production.
• Exceptional writing, editing, and proofreading skills with a sharp attention to detail.
• Understanding of SEO principles, on-page optimization, and content best practices.
• Familiarity with the software development and digital engineering space is a strong advantage.
• Self-motivated with strong organizational skills and the ability to manage multiple projects simultaneously.

• Flat-hierarchical, friendly, and engineering-oriented work culture.
• Flexible work timing, life event leaves, and WFH options.
• Free health insurance.
• Office facilities with a game zone, in-office kitchen with affordable lunch service, and free snacks.
• Sponsorship for certifications/events and library service.