Brand Strategist
6 days ago
Job Title
: Brand Strategist / Digital Marketing Manager
Location:
Ahmedabad, India
Working Hours:
7:30 PM – 4:30 AM IST (aligned to U.S. time zones)
Role Summary
This is the highest-impact marketing seat in the company.
You'll own our brand voice,
digital presence
, and
demand-generation engine
—turning awareness into qualified leads that fuel revenue growth. If you can blend strategic thinking with hands-on execution, and you thrive on building a personal and corporate brand in a niche market, we want to talk.
Key Responsibilities
- Short-Form Video & Reels:
Ideate, storyboard, direct, and oversee editing for Instagram Reels, YouTube Shorts, TikTok, and Snapchat content that converts views into inquiries. - Web & Landing Pages:
Audit existing pages, launch new ones, and continuously optimize copy, UX, and conversion rates. - Content & Copywriting:
Produce high-impact blogs, ad copy, email sequences, and marketing collateral that speak directly to the needs of recent international grads. - Reputation Management:
Build and execute a proactive reviews strategy; monitor mentions and maintain a 4.8 + online rating. - Content Calendar & Strategy:
Develop monthly/quarterly calendars for long-form (webinars, YouTube) and short-form content; repurpose assets across channels. - On-Camera & Webinar Hosting:
Confidently host large webinars (100+ attendees) and appear on camera for tutorials, interviews, and social content. - Institutional Outreach:
Deliver persuasive presentations to universities and training partners; tailor decks and pitches to each audience. - SEO & Analytics:
Own keyword research, on-page SEO, and use SEMrush/GA4 to track rankings, traffic, and funnel performance. - Tool Stack:
Expert user of Canva/Adobe Suite, social schedulers, marketing-automation platforms, Google Analytics, etc. - Project Leadership:
Drive initiatives from concept to completion with minimal oversight; rally internal and external resources as needed. 
Qualifications
- Experience:
4–6 + years
in digital marketing with a clear track record of
lead generation
and
brand growth
. - Portfolio:
Links to at least one blog post,
one short-form video
, and
one webinar/presentation you've created or hosted. - Technical Skills:
Advanced copywriting, strong SEO fundamentals, hands-on with SEMrush (or similar), confident on camera. - Soft Skills:
Charismatic presenter, data-driven decision-maker, relentless problem-solver who thrives in a high-growth, low-hand-holding environment. - Mindset:
Persistent, resourceful, and able to "get to anyone" inside or outside an organization to make things happen. 
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