Brand Strategist

2 weeks ago

Ahmedabad, Gujarat, India Dash Technologies Inc. Full time

Job Title
: Brand Strategist / Digital Marketing Manager

Location:
Ahmedabad, India

Working Hours:
7:30 PM – 4:30 AM IST (aligned to U.S. time zones)

Role Summary

This is the highest-impact marketing seat in the company.
You'll own our brand voice,
digital presence
, and
demand-generation engine
—turning awareness into qualified leads that fuel revenue growth. If you can blend strategic thinking with hands-on execution, and you thrive on building a personal and corporate brand in a niche market, we want to talk.

Key Responsibilities

  • Short-Form Video & Reels:
    Ideate, storyboard, direct, and oversee editing for Instagram Reels, YouTube Shorts, TikTok, and Snapchat content that converts views into inquiries.
  • Web & Landing Pages:
    Audit existing pages, launch new ones, and continuously optimize copy, UX, and conversion rates.
  • Content & Copywriting:
    Produce high-impact blogs, ad copy, email sequences, and marketing collateral that speak directly to the needs of recent international grads.
  • Reputation Management:
    Build and execute a proactive reviews strategy; monitor mentions and maintain a 4.8 + online rating.
  • Content Calendar & Strategy:
    Develop monthly/quarterly calendars for long-form (webinars, YouTube) and short-form content; repurpose assets across channels.
  • On-Camera & Webinar Hosting:
    Confidently host large webinars (100+ attendees) and appear on camera for tutorials, interviews, and social content.
  • Institutional Outreach:
    Deliver persuasive presentations to universities and training partners; tailor decks and pitches to each audience.
  • SEO & Analytics:
    Own keyword research, on-page SEO, and use SEMrush/GA4 to track rankings, traffic, and funnel performance.
  • Tool Stack:
    Expert user of Canva/Adobe Suite, social schedulers, marketing-automation platforms, Google Analytics, etc.
  • Project Leadership:
    Drive initiatives from concept to completion with minimal oversight; rally internal and external resources as needed.

Qualifications

  • Experience:
    4–6 + years
    in digital marketing with a clear track record of
    lead generation
    and
    brand growth
    .
  • Portfolio:
    Links to at least one blog post,
    one short-form video
    , and
    one webinar/presentation you've created or hosted.
  • Technical Skills:
    Advanced copywriting, strong SEO fundamentals, hands-on with SEMrush (or similar), confident on camera.
  • Soft Skills:
    Charismatic presenter, data-driven decision-maker, relentless problem-solver who thrives in a high-growth, low-hand-holding environment.
  • Mindset:
    Persistent, resourceful, and able to "get to anyone" inside or outside an organization to make things happen.

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