Univariety - Digital Marketing Lead

2 weeks ago

Hyderabad, India International Educational Gateway Private Limited Full time

We are looking for a data-driven Digital Marketing professional to lead our YouTube and digital video content strategy. This role focuses on content performance, channel growth, and driving high-intent leads through video-first storytelling. You'll also get to work closely with our Founder, giving you unmatched visibility, fast decision-making, and the chance to shape our video strategy from the ground up. If you understand what makes viewers click, engage, and convert- this role is for you.Location: Hyderabad (Work from Office)Key Responsibilities:1. Video Marketing & Channel Growth:- Plan, execute, and optimize YouTube and digital video strategies.- Develop a content roadmap aligned with brand messaging and lead-generation goals.- Manage end-to-end content publishing including thumbnails, titles, tags, metadata, SEO, playlists, and channel hygiene, using relevant AI tools to enhance optimization and workflow efficiency.- Improve video CTR, watch time, retention, and subscriber growth.2. Content Strategy & Execution:- Work closely with content creators, scriptwriters, and editors to ensure impactful storylines.- Research trending topics, competitor channels, and audience interests.- Create creative briefs for video production teams to ensure content aligns with the funnel.3. Organic Lead Generation:- Drive inbound leads through high-performing video content and funnels.- Collaborate with the Sales and Product teams to ensure lead quality aligns with business goals.- Track and optimize content performance to reduce CPL and improve conversion ratios, using only organic methods.4. Analytics & Reporting:- Monitor performance using YouTube Analytics, GA4 (organic insights), and internal dashboards.- Identify content trends, audience behavior, and opportunities to scale.- Create weekly/monthly insights reports to guide content decisions.Skills & Qualifications:- 2-4 years of experience in Growth marketing, YouTube marketing, content strategy, video-led demand generation.- Deep understanding of YouTube SEO, channel management, and content optimization.- Strong analytical and storytelling abilities.- Proven experience driving leads organically through video content.- Ability to collaborate across teams.Preferred Experience:- Experience in EdTech, SaaS, consumer internet, or high-growth digital-first companies.- Knowledge of A/B testing content variations, thumbnails, and formats. (ref:iimjobs.com)

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