Campaign Manager- Meta Ads

4 weeks ago

Madurai, India Lotus Interworks Full time

Job Title: Junior Campaign Manager – Meta Ads

Location: Remote]

Job Type: Full-time


Job Summary: We are looking for a Junior Campaign Manager with a strong background in Meta ads to join our growing team. The ideal candidate will have at least 2 years of hands-on experience working in an agency setting, specifically managing lead generation campaigns for small and medium businesses in the USA market. The candidate must have a proven track record of successful campaigns with a focus on lead generation, and the ability to create, manage, and optimize campaigns for maximum impact.


Key Responsibilities:

  • Create, execute, and manage Meta ads campaigns that align with client goals and objectives, ensuring lead generation success.
  • Develop and implement strategies to generate high-quality leads for small and medium businesses in the USA.
  • Monitor campaign performance, analyze key metrics, and provide actionable insights to optimize campaigns.
  • Conduct A/B testing on ad creatives, copy, targeting, and budget allocation to enhance campaign results.
  • Manage campaign budgets, pacing, and performance, ensuring campaigns remain within the allocated spend and meet lead generation targets.
  • Report on key KPIs, including impressions, leads, cost per lead (CPL), and return on ad spend (ROAS).
  • Collaborate closely with clients to understand their business objectives, develop tailored campaign strategies, and report on results.
  • Stay up-to-date with the latest trends in Meta advertising, lead generation tactics, and USA market specifics.
  • Work closely with the creative team to develop ad creatives and optimize the customer journey.
  • Troubleshoot campaign delivery issues and continuously optimize for better performance.
  • Ensure campaigns adhere to Meta’s advertising policies and guidelines.


Requirements:

  • Minimum of 2 years of hands-on experience managing Meta ads campaigns in an agency setting.
  • Proven experience in managing lead generation campaigns for small and medium-sized businesses (SMBs) in the USA market.
  • Demonstrated success with a proven track record of optimizing and driving high-performing campaigns focused on lead generation.
  • In-depth knowledge of Meta advertising platforms (Facebook Ads Manager, Instagram Ads, etc.) and analytics tools.
  • Strong analytical skills to interpret campaign data and make data-driven decisions.
  • Excellent communication and collaboration skills, with the ability to work effectively with both clients and internal teams.
  • Experience with A/B testing, audience segmentation, and bidding strategies.
  • Ability to manage multiple campaigns, prioritize tasks, and meet deadlines.
  • Deep understanding of lead generation metrics and KPIs, including CPL and ROAS.
  • Experience working with creative teams to develop compelling ad creatives.


Preferred Skills:

  • Familiarity with CRM tools and lead management systems.
  • Knowledge of automation and AI-based marketing tools.

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