SEO Analayst

About us: 

Job description
- Develop and execute a comprehensive SEO strategy that will help drive organic traffic, improve search rankings, and enhance the online visibility of the brand we are growing from scratch.
- Conduct keyword research to identify high-value target keywords that we can optimize our website content and marketing materials for.
- Recommend and implement changes to website architecture, content, linking, and other factors to improve our SEO positions for target keywords.
- Collaborate with content creators to ensure that website content is optimized for search engines and aligned with SEO best practices and decide on appropriate placement of ads.
- Experience with creating and running Performance Max ads on Google and Meta platforms.
- Monitor and analyze daily performance metrics, such as website traffic, keyword rankings, and conversion rates. Based on this data, make data-driven recommendations for improvement.
- Work closely with the marketing team to integrate SEO strategies with SEM efforts and ensure cohesive digital marketing initiatives.
- Drive more qualified traffic to the website, increase the brand's online visibility, and ultimately, boost sales and revenue.

**Requirements**:

- A proven track record of three to four years in developing and executing successful SEO campaigns.
- Possessing a deep understanding of search engine algorithms and ranking methods.
- Craft effective strategies that will improve website visibility and drive traffic.
- Should have a strong foundation in technical SEO skills, including proficiency in industry programs like Google Analytics, Meta Analytics, and familiarity with SEO tools and techniques, as well as skills for and an adept mind for document formatting and use of MS Office tools.
- Adaptability is another key quality, able to keep up with industry innovations and trends and having a willing to adapt strategies to align with evolving search engine algorithms.
- Strong communication skills are also essential. Ability to collaborate effectively with cross-functional teams to achieve SEO objectives. Able to communicate strategies and results clearly to team members and stakeholders and be receptive to feedback and suggestions.
- Should be results-driven, with a demonstrated ability to set measurable goals and drive continuous improvement in marketing efforts through effective SEO strategies.
- Well-organized and detail oriented.
- Identify key performance indicators (KPIs), monitor progress towards those KPIs, and adjust strategies as needed to achieve desired outcomes.
- Should possess a combination of technical, strategic, and communication skills, as well as a results-driven mindset, to succeed in this dynamic and ever-changing field.
- Ecommerce SEO experience required to drive traffic to the online shop

Location: Bangalore, Mumbai, Delhi and Madurai

Shift type: US shift time.

Job type: Full-time

Experience required: 4 plus years.

READ THE JOB DESCRIPTION CAREFULLY. DO NOT APPLY IF YOU DO NOT HAVE THE ABOVE EXPERIENCE.
IRISH TAYLOR HAS A STRICT SCREENING, INTERVIEW, AND ONBOARDING PROCESS.

Diversity and inclusion:

- Age
- Sex
- Community/cast
- Religion or faith
- Marital status
- Political affiliation
- Race
- Gender
- Sexual preference

Irish Taylor has it’s foundations on love, trust and respect. We qualify our staff based on company objectives and purely seek for mutual growth. We work hard to fulfil our companies' mission

**Job Types**: Full-time, Permanent

**Benefits**:

- Paid sick time
- Paid time off

Supplemental pay types:

- Performance bonus

**Experience**:

- total work: 4 years (preferred)