Lafit Lighting

7 days ago

Mumbai, India Lafit Lighting Full time

Company Overview:For over 25 years, Lafit Lighting has been at the forefront of premium LED lighting innovation in India. We combine design, technology, and sustainability to deliver cutting-edge lighting solutions for commercial, industrial, and residential environments. As we expand our national footprint, we are seeking a dynamic and visionary Area Sales Manager - B2B to lead our growth across Gujarat and Rajasthan.At Lafit, we don't follow trends - we create them. Join us to redefine how India experiences light.Position Summary:The Area Sales Manager - B2B will be responsible for driving business growth, developing strategic channel partnerships, and expanding Lafit's presence across the assigned territory. This is a high-impact role for a proven sales leader with a deep understanding of the lighting industry and B2B sales dynamics.Key Responsibilities:Sales Strategy & Execution:- Develop and execute a robust area sales strategy aligned with national business goals.- Achieve aggressive sales and profitability targets through channel expansion and project acquisition.- Identify new business opportunities within B2B verticals, including institutional, commercial, and industrial sectors.- Channel Development & Relationship Management- Expand Lafit's network through dealers, distributors, and strategic retail partners.- Build and sustain strong relationships with architects, lighting consultants, electrical contractors, builders, and developers.- Ensure consistent engagement with key accounts and decision-makers to strengthen brand presence and loyalty.- Team Leadership & Performance Management- Lead, mentor, and motivate the area sales team to deliver excellence in performance and customer engagement.- Establish clear sales KPIs, incentive programs, and training initiatives to enhance productivity and morale.- Conduct regular sales reviews, pipeline assessments, and market feedback sessions.- Cross-Functional Collaboration- Work closely with marketing, R&D, production, and quality teams to deliver tailored lighting solutions.- Provide market insights, competitor intelligence, and customer feedback to influence product and marketing strategies.- Ensure seamless coordination with supply chain and operations to meet customer delivery commitments.- Business Operations & Reporting; Oversee pricing strategy, collections, and credit control within the region.- Analyze regional sales data to track performance, identify trends, and recommend corrective actions.- Prepare periodic business reviews and growth forecasts for senior management.Qualifications & Experience:- MBA in Sales & Marketing (Bachelor's in Engineering or related technical field preferred).- Minimum 5 years of proven experience in B2B sales within the lighting or electrical industry.- Strong understanding of dealer and project-based sales models.- Demonstrated ability to build and manage channel networks and high-value client relationships.- Excellent communication, negotiation, and leadership skills.- Strategic thinker with hands-on execution capability and an entrepreneurial mindset. (ref:iimjobs.com)

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