Zenwork - Marketing Manager - Tax1099

2 days ago


Hyderabad, India Zenwork Full time

role.About Tax1099:Tax1099 is Zenworks e-file platform used by businesses and accounting firms to create, deliver, and e-file 1099 and other IRS information returns.Demand peaks NovemberJanuary ahead of January 31 deadlines; trust and accuracy drive decisions.Role Summary:Own and execute all outbound digital pipeline for Tax1099 as an individual contributorcold email, LinkedIn Sales Navigator, targeted lists, and micro-ABM playsto generate qualified meetings, sales-qualified leads (SQLs), and pipeline.Partners with: Product Marketing, Sales (AEs), RevOps, Define ICP; build, segment, and enrich target lists; maintain suppressions and list hygiene.- Craft compliant cold email + LinkedIn outreach; run multi-step sequences and structured tests.- Launch agile programs (net-new, re-engage, partner/event follow-ups) with clear CTAs.- Track funnel performance end-to-end; publish weekly insights and iterate.- Coordinate tight AE handoffs, meeting prep, and feedback 4-8 years in B2B demand gen/growth with hands-on cold email + LinkedIn execution.- Proven track record of self-sourced SQLs and pipeline (no BDR/SDR support).- Strong copywriting, deliverability knowledge, and data hygiene discipline.- Comfortable with HubSpot/Salesforce, Sales Navigator, Apollo/Outreach, and enrichment tools.Success Metrics (overview):- Sales-Qualified Leads (SQLs) generated from outbound.- Qualified meetings booked with ICP accounts.- Outbound-sourced pipeline created. (ref:iimjobs.com)



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