Head of Sales

3 weeks ago

Bangalore Metropolitan Area, India iSTATAM LLP Full time

As the Sales & Marketing Head for a Reputed University, you will be responsible for developing and executing strategic sales and marketing initiatives to drive student enrollment and revenue growth. You will lead a team of marketing professionals to create innovative campaigns, manage brand presence, and cultivate relationships with prospective students, parents, and other stakeholders. This role requires a dynamic individual with a proven track record in sales and marketing within the education sector.


Key Responsibilities:

  1. Strategic Planning: Develop comprehensive sales and marketing strategies aligned with the university's objectives and target audience.
  2. Team Leadership: Lead, mentor, and motivate a team of marketing professionals to achieve departmental goals and objectives.
  3. Brand Management: Manage and enhance the university's brand image through effective marketing communications, advertising campaigns, and digital presence.
  4. Enrollment Growth: Drive student enrollment by implementing targeted marketing campaigns, promotional events, and recruitment initiatives.
  5. Market Research: Conduct market research and analysis to identify trends, opportunities, and competitive threats in the higher education sector.
  6. Partnership Development: Establish and nurture partnerships with high schools, educational agencies, and other relevant organizations to expand the university's reach and visibility.
  7. Budget Management: Develop and manage the sales and marketing budget, ensuring optimal allocation of resources to maximize ROI.
  8. Data Analysis: Utilize data analytics tools to measure the effectiveness of marketing efforts, track key performance indicators, and make data-driven decisions.
  9. Admissions Support: Collaborate with the admissions team to streamline the enrollment process and provide support in converting leads into enrolled students.
  10. Stakeholder Engagement: Build strong relationships with prospective students, parents, alumni, faculty, staff, and other stakeholders to enhance brand loyalty and advocacy.


Qualifications:

  • Master's degree in Marketing, Business Administration
  • Minimum 15yrs of proven experience in sales and marketing leadership roles, preferably within the higher education sector.
  • Strong understanding of marketing principles, branding strategies, and digital marketing techniques.

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