FMCG-Area Sales Manager

2 days ago

Patna, India HRC Global Services Full time

Job Title: Regional Sales Manager (RSM) Distributor Sales Location: Odisha, Chhattisgarh, Bihar & Jharkhand Department: Sales Key Responsibilities: Lead and manage the sales operations across the assigned region through the distributor network. Drive achievement of regional sales targets (primary & secondary) and ensure growth across categories. Recruit, train, and manage a team of Sales Officers, Area Sales Executives(ASEs), Area Sales Managers (ASMs) and Distributor Sales Executives. Strengthen and expand the distributor network appointment, onboarding, ROI monitoring, and performance management. Develop and implement regional sales strategies, trade promotions, and channel development plans. Review sales performance, market share, and distribution gaps; implement corrective action plans. Ensure effective execution of marketing initiatives, new product launches, and visibility campaigns in the region. Manage distributor claims, credit limits, collections, and ensure financial discipline in the market. Analyze competitor activities, pricing, and market trends to design counter strategies. Build strong relationships with key distributors, retailers, and GT and MT partners. Coordinate with cross-functional teams (supply chain, accounts, marketing, HR) to ensure smooth operations. Ensure timely reporting of regional performance, sales forecasts, and market intelligence to the HOD. Key Skills & Competencies: Strong leadership and team management skills. In-depth understanding of FMCG distributor/channel sales (primary & secondary). Excellent communication, negotiation, and relationship management. Strategic thinking with strong problem-solving and decision-making ability. Proficiency in sales reporting, MIS, and data analysis. Qualifications & Experience: Graduate 8 12 years of sales experience in FMCG / Food & Beverages / Consumer Goods. Minimum 3 5 years in a Regional Sales Manager or equivalent leadership role. Proven track record in managing large distributor networks and achieving regional sales goals.

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