Area Growth Manager

18 hours ago

Patna, Bihar, India Panacea Biotec Full time ₹ 5,00,000 - ₹ 25,00,000 per year

Role: AGM (Area Growth Manager)

Reporting: Regional Growth Manager (RGM)

Geography: Patna -Bihar

Trade: General Trade (All REs)

Job Summary: The role encompasses end-to-end responsibility for Sales & Distribution in the area, the incumbent is accountable for ensuring product availability, and driving sales performance efficiently.

This includes Secondary & Primary management, Distributor management & Team Management.

Responsibilities -

  1. Distribution Management

  2. Strategics & implementation on Distributors, ( Mapping, Appointment and Operations).

  3. Motivate channel partners for involved & evolved business.
  4. ROI of the distributor
  5. Process creation & adherence of timely supply to the retailers
  6. Inventory management at Distributor & overall geography
  7. Guardrails for stock condition

  8. Secondary Claim management

  9. Growth Management

  10. Secondary & Primary management of the geography

  11. Quarterly/ Monthly sales progression
  12. Ensuring weekly flightening
  13. Availability of all the SKUs
  14. NPD development &growth
  15. CFA management & Sales operation
  16. Ensuring all Basics of distribution (Productivity, ECO, LPPC etc.)
  17. Competition benchmarking

  18. Tracking competition in the region

  19. Spend Management

  20. Channel specific Approach (RE specific)

  21. Tradeload Planning to push volume and visibility.

  22. Sales Return management

  23. People Management

  24. Creating healthy work environment across the region

  25. Track expenses and ensure cost-effectiveness in the region
  26. Work closely with Cross function (CFA/ HE/ Finance/ Marketing & other divisions)

Requirement for the role:

  • Minimum of 8 years of experience in sales & distribution in FMCG Industry
  • Indepth geography knowledge
  • Excellent analytical, problem-solving, and decision-making skills.
  • Strong communication and interpersonal skills, with the ability to work effectively with cross-functional teams.
  • Team management skills
  • Grievances management
  • Time Management

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