Shiprocket - Program Manager - Marketplace Ads

2 days ago

Gurugram, India Bigfoot Retail Solutions Pvt. Ltd Full time

Program Manager - Marketplace AdsJoin us to build and scale Shiprocket's Marketplace Ads vertical from zero to one across Amazon, Flipkart, Myntra, CRED, Blinkit, Zepto, Instamart (and others). You'll own strategy, partnerships, operations, and P&L, turning marketplace media into a repeatable growth engine for D2C merchants.Key & P&LDefine the service lines (audits, launch, always-on, seasonal bursts), pricing, margin model, and SLAs.Partner & Platform EnablementSecure partner tiers with Amazon Ads, Flipkart Ads, Myntra, quick-commerce media networks (Blinkit/Zepto/Instamart), and CRED.Own API/manual workflows, marketing stream/AMC (where applicable), and reporting integrations.Operational PlaybookBuild SOPs for: account setup, catalog readiness, keyword/asin mapping, coupons/deals, inventory & price sync, retail readiness checks Campaign & Performance ManagementSetup buying/trading processes, daily pacing, keyword hygiene, budget reallocation, search term miningData & MeasurementDefine a unified dashboard (ROAS, TACoS, share of shelf, CTR/CVR, wasted spend, OOS impact, review velocity).Tooling & AutomationEvaluate and deploy feed ops (catalog sync), rule-based bidding, and anomaly alerts; coordinate with internal data teams Cross-functional LeadershipAlign with Sales, Onboarding, Finance, and Legal/Compliance (policy 2 to 5 years in marketplace/media ops or performance marketing with hands-on experience on multiple retail media platforms (quick-commerce ads a strong plus).- Proven 0 to 1 program building experience - Solid grasp of retail fundamentals: retail readiness, ASIN/SKU hygiene, pricing/promo mechanics, inventory/OOS impact on ads.- Analytical strength: Excel/Sheets advanced; bonus for SQL/Looker/Tableau. Comfortable defining and monitoring KPIs - Strong vendor management & negotiation skills- Excellent written/verbal communication; crisp decision logs and executive updates- Familiarity with ad-fraud/brand-safety, policy compliance, and India-specific sale events (BBD, Prime Day, etc.). (ref:iimjobs.com)

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