Antara - Performance Marketing Lead - Marketplace

4 hours ago

Gurugram, India Antara Assisted Care Services Limited Full time

Ageasy by Antara. Ageasy is a direct-to-consumer (D2C) brand under Antara, a part of the Max Group, dedicated to enhancing the lives of seniors through thoughtful products and services. Ageasy offers a curated range of products tailored to the evolving needs of the elderly, and is on a mission to become the leading senior care D2C brand in India.Role Overview.We are looking for a data-driven and growth-oriented Performance Marketing | Ecommerce Manager with a strong focus on Amazon advertising and marketplace optimization. You will play a pivotal role in scaling Ageasy's presence on Amazon by managing ad strategy, improving listings, driving conversion, and maximizing ROAS (Return on Ad Spend).This role requires a blend of analytical thinking, performance marketing expertise, hands-on experience with Amazon Seller Central & Ads Console, and a good understanding of the D2C customer journey.Key Advertising & Performance Marketing:- Plan, execute, and optimize Amazon Sponsored Ads campaigns (SP, SB, SD) for Ageasys product portfolio.- Manage budgets, bidding strategies, and ACoS targets to ensure profitability and growth.- Analyze campaign data to derive actionable insights, optimize keywords, placements, and creatives.- Regularly test and implement new ad types, targeting methods, and strategies to improve visibility and sales.- Coordinate with design/content team to create compelling ad creatives and A+ content.Ecommerce Marketplace Management:- Own Ageasy's Amazon storefront, listings, and product detail pages.- Optimize listings with high-converting titles, bullet points, descriptions, and backend keywords.- Implement and monitor SEO best practices to improve organic ranking.- Coordinate with inventory and supply chain teams to ensure product availability and timely dispatches.- Monitor and improve product ratings, reviews, and customer satisfaction metrics.Reporting & Analytics:- Generate weekly and monthly performance reports across advertising, sales, and profitability.- Track KPIs including CTR, CVR, TACoS, ACOS, organic vs. paid sales mix, Buy Box percentage, etc.- Conduct competitor benchmarking and price analysis.Cross-Functional Collaboration:- Work closely with marketing, design, customer service, and logistics teams to ensure a seamless customer experience.- Partner with product and R&D teams to gather feedback from Amazon data and reviews to improve product offerings.Key Skills & Qualifications:- 5+ years of experience in ecommerce, specifically managing Amazon Ads and Seller Central.- Proven success managing advertising budgets and improving campaign ROAS.- Strong analytical skills; experience with Excel, Amazon Advertising Console, and third-party tools (e.g., Helium10, DataHawk, etc.).- Excellent communication and project management skills.- Understanding of D2C customer lifecycle, preferably in health, wellness, or senior care categories.- Experience in content optimization and understanding Amazon SEO.Preferred Experience:- Prior experience working in a D2C startup or brand.- Experience with other marketplaces like Flipkart, 1mg, or senior-focused platforms is a plus.- Understanding of Amazon Prime, FBA/FBM models, and Amazon Vine/Brand Registry. (ref:iimjobs.com)

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