Shiprocket - Program Manager - Programmatic

2 days ago


Gurugram, India Bigfoot Retail Solutions Pvt. Ltd Full time

Key & Stack - Select DSP(s), DCO, ad servers, CDP/identity partners; negotiate contracts; define taxonomy & brand-safety guardrails. Campaign Planning & Execution - launch prospecting, retargeting campaigns. Set bid rules, PMPs, audience segments, and frequency caps. Own media plans and performance dashboards.Data & Measurement - stitch Shiprocket first-party events (shipping, COD, RTO) to conversion pixels; own lift studies, MMM contributions, and incrementality tests.Creative Automation - partner with Growth and Design to deploy DCO and feed-based creatives.Cross-functional Leadership - align with Growth, Product Marketing, BI, and Compliance teams, hire and mentor junior buyers.This role fits you is you have - - Upto 3 yrs hands-on programmatic buying (Display/Video/Native) with at least one enterprise DSP (DV360, The Trade Desk, Amazon ADS, Xandr, etc.).- Proven track record of performing a programmatic function from scratch or turning around a legacy stack.- Ability to translate first-party event data into addressable audiences and LTV-driven bid strategies.- Understanding of brand-safety, viewability and ad-fraud mitigation.- Excellent stakeholder skills, comfortable presenting ROI modeling to C-suite.- Experience with e-commerce functions- Familiarity with dynamic creative optimization (DCO) tools (e.g., Google Studio, Jivox). (ref:iimjobs.com)



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