Director - Programmatic
6 days ago
About the Role:
We are seeking an energetic Programmatic Director to lead the planning, execution and strategy functions for Dentsu programmatic. You will be responsible for driving revenue growth, building end-to-end campaign strategy across brands, managing a team of programmatic specialists and ensuring both client-delight as well as aligning with internal stakeholders. With this, you will be looked at as a respected personality who has deep understanding of programmatic platforms & planning functions.
Responsibilities:
- Develop and own an end-to-end programmatic campaign planning, execution & strategy functions for client accounts.
- Work on campaign strategy which begins from understanding brand KPIs, identifying core audiences & their presence across demo, geo & platforms to finally build an effective omni-channel plan.
- Maintaining oversight and proactive management of multiple campaign planning and execution activities.
- Implement advance targeting strategies such as cross device, omni-channel, retail media, CTV, OTT & DooH.
- Manage and lead multiple brand accounts, participate in MBR's and QBR's to build strong client relationship by being a trusted partner.
- Drive adoption of programmatic first approach across display, video, CTV & OTT ad formats.
- Build lead and mentor a programmatic team to ensure skills development & operational excellence.
- Bring in both planning and executional innovation to offer a value add to client KPI's & ensuring a proactive approach for the entire programmatic strategy.
- Lead programmatic pitches, RFP responses & new business development initiatives.
- Provide senior client servicing teams with regular insights, performance reviews & strategic recommendations.
- Stay updated on the industry trends & innovations around AI, ML, rich media formats & DCO etc,.
Qualifications:
- 8-10 years of experience with at least 5 years in an agency environment.
- Deep expertise of planning & execution of branding and performance mandate from clients.
- Expert of building PPT decks & single handedly running client meetings.
- Deep expertise of DV360, TTD, Amazon, Criteo & Xandr DSP platforms.
- Experience with DMP's, CDP's & ad-servers (Google CM360, Adobe, Flashtalking etc.)
- Strong analytical skills with proficiency in Excel, Google Analytics, PowerPoint, PowerBI & other reporting tools.
- In depth understanding of all YouTube ad formats, frequency & reach planning as well as executional expertise.
- Proven experience in scaling programmatic offerings within an agency environment. This includes programmatic and social platforms (Google, Meta & others).
- Familiar with identity solutions, privacy regulations & other industry initiatives.
- Excellent communication & leadership skills.
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