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Performance Marketing Manager

3 months ago

New Delhi, India Saffron Tech Pvt Ltd Full time

Role: Performance Marketing Manager

Experience Req. - 4 Yrs. plus

Shift Timing: US

Job Location - Saket, South Delhi - Work From Office


Job Overview:

The Performance Marketing Specialist will be responsible for planning, executing, and optimizing performance marketing campaigns with a focus on Meta Ads. This role requires a data-driven mindset, strong analytical skills, and the ability to manage and scale campaigns across international markets to achieve the company's marketing and sales objectives.


Key Responsibilities:

  • Develop, implement, and manage performance marketing campaigns with a primary focus on Meta Ads (Facebook and Instagram).
  • Plan and execute advertising strategies to drive user acquisition, engagement, and conversions across international markets.
  • Monitor and analyze campaign performance to ensure campaigns meet or exceed KPIs and ROAS (Return on Ad Spend).
  • Conduct A/B testing to optimize ad creatives, audience targeting, and overall campaign performance.
  • Collaborate with the content and design teams to create engaging ad creatives and compelling landing pages tailored for diverse international audiences.
  • Utilize analytics tools such as Facebook Analytics, Google Analytics, and other marketing software to track, measure, and report on campaign performance.
  • Manage budget allocation and ensure efficient spending across all channels and regions.
  • Stay up-to-date with the latest trends and best practices in digital marketing and performance advertising, especially within international markets.
  • Identify growth opportunities and areas for improvement in existing campaigns.
  • Generate detailed performance reports and provide insights and recommendations to stakeholders.
  • Manage relationships with external partners and vendors as needed.


Preferred Qualifications:

  • Experience working in meta ads with international clients.
  • Knowledge of additional digital marketing strategies such as SEO, SEM, and email marketing.
  • Familiarity with CRM tools and marketing automation platforms.


Interested candidates, please share their updated CV on manisha.yadav@saffrontech.net.



Thanks,

Manisha Yadav.

Sr. HR Executive

Saffrontech Pvt. Ltd. | JOP Inc