Head - Content Strategy

2 weeks ago

Gurugram, India Unikon.ai Full time

- We are seeking an experienced and forward-thinking Head of Content Strategy to lead the content initiatives of our tech organization.

- The ideal candidate will drive the creation of impactful, tech-focused content strategies that resonate with diverse audiences, positioning our brand as a thought leader in the industry.

Key Responsibilities:.

- Develop and execute a robust content strategy tailored to the needs of a technology-driven audience.

- Oversee the creation and dissemination of high-quality content, including technical blogs, whitepapers, case studies, videos, and social media content.

- Collaborate with product, engineering, and marketing teams to produce content that highlights technical innovations and solutions.

- Establish and maintain brand voice, ensuring consistency across all channels.

- Use analytics and data-driven insights to assess content performance and adjust strategies to optimize engagement and ROI.

- Stay informed about tech industry trends, emerging technologies, and competitor activities to inform content planning.

- Lead, mentor, and manage a team of content creators, ensuring alignment with organizational goals.

- Build relationships with external partners, such as tech influencers, bloggers, and industry leaders, to amplify content reach.

Requirements:

- Bachelor's or Master's degree in Marketing, Communications, Journalism, or a related field.

- 5+ years of experience in content strategy, with a focus on the technology sector.

- Strong portfolio showcasing technical content and thought leadership campaigns.

- Expertise in digital marketing, SEO, and social media strategies.

- Exceptional writing, editing, and storytelling skills, with the ability to simplify complex technical concepts.

- Proficiency with content management systems and marketing automation platforms.

- Strong leadership skills with a track record of managing and developing creative teams.

Why Join Us?

- Lead content strategy for a cutting-edge tech organization.

- Collaborate with innovative minds and impactful technologies.

- Be a part of a culture that values creativity, innovation, and excellence.

(ref:iimjobs.com)

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