Search Engine Optimization Manager

Job Title: SEO Manager

Location: Kozhikode

Experience Required: 5–10 Years

Employment Type: Full-time

Industry: EdTech / Education Technology

About Us:

We are a fast-growing EdTech company dedicated to transforming education through innovation, technology, and engaging content. Our mission is to empower learners of all ages by making high-quality education accessible and effective. As we scale, we are looking for a highly skilled and experienced SEO Manager to lead our search engine optimization efforts and drive qualified traffic to our digital platforms.

Job Summary:

We are seeking an experienced and results-driven SEO Manager to take ownership of our SEO strategy and execution. The ideal candidate will have a strong understanding of both technical and content SEO, as well as team leadership and management experience. You will work closely with our content, product, marketing, and development teams to enhance visibility, increase organic traffic, and improve search rankings across all digital channels.

Key Responsibilities:

SEO Strategy & Execution:

• Develop and execute comprehensive SEO strategies aligned with business objectives and user intent.
• Conduct keyword research, competitive analysis, and content gap analysis to identify new opportunities.
• Monitor and optimize on-page and off-page SEO efforts including meta tags, headings, schema markup, internal linking, and site structure.
• Create and manage a roadmap for SEO initiatives including new content, technical improvements, and backlink strategies.
• Use tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc., to measure and report on SEO performance.

Website Optimization:

• Collaborate with the development team to implement best practices for website performance, site speed, mobile responsiveness, and crawlability.
• Ensure proper indexing and site architecture to improve overall user experience and search engine visibility.
• Troubleshoot SEO-related issues such as crawl errors, duplicate content, redirect chains, etc.

Team Leadership & Collaboration:

• Lead, mentor, and grow a high-performing SEO team including analysts, content strategists, and outreach specialists.
• Foster cross-functional collaboration with content, marketing, and product teams to ensure SEO alignment.
• Provide training and upskilling for internal teams on SEO best practices.

Performance Tracking & Reporting:

• Track, analyze, and report on KPIs including traffic, rankings, conversion, and ROI.
• Present monthly performance dashboards and actionable insights to leadership.
• Continuously A/B test and iterate to improve results and ROI from organic channels.

Requirements:

Must-Have Skills & Experience:

• 5–10 years of proven experience in SEO, preferably within the EdTech, eLearning, or SaaS industries.
• Strong knowledge of technical, on-page, and off-page SEO.
• Hands-on experience with tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, etc.
• Deep understanding of search engine algorithms, ranking factors, and industry best practices.
• Experience in SEO for high-traffic websites and content-rich platforms.
• Proven ability to drive significant organic growth and visibility.

Team & Project Management:

• Strong leadership, project management, and team-building skills.
• Experience managing and mentoring SEO teams.
• Excellent communication skills, both verbal and written.
• Ability to manage multiple projects and stakeholders simultaneously.

Bonus Skills (Preferred but not mandatory):

• Experience with CMS platforms such as WordPress, Webflow, or custom-built systems.
• Familiarity with HTML, CSS, and JavaScript basics.
• Background in EdTech or education-related domains.
• Understanding of YouTube SEO and App Store Optimization (ASO) is a plus.

Interested Candidates send your CV: jijin@xylemlearning.com