Strategic Marketing Specialist

4 weeks ago


Mumbai, Maharashtra, India Discoveries Quintessential Full time

Job Description

Join us at the intersection of strategy, marketing, and impact.

We are looking for a smart, driven individual to join our Strategy and Marketing teamsomeone who is ready to learn fast, build strong foundations, and make a real impact in rural India.

This is an on-site role based in Mumbai, preferably for candidates located in Mumbai or Pune.

Key Planning & Data Management

- Conduct market research and competitive analysis to support strategic decisions.

- Build dashboards and data tools to track business performance.

- Develop short- and long-term planning (weekly/seasonal/annual) and cross-team alignment.

- Manage partnerships with agri-cooperatives, NGOs, KVKs, and government bodies.

- Lead small pilots, monitor impact, and iterate quickly to optimize performance.

Marketing & Advertising

- Plan and execute full-stack marketing campaignsdigital, print, and on-ground.

- Own BTL initiatives: demos, roadshows, community events, and activations in rural markets.

- Generate qualified leads through influencer outreach, social media, and field campaigns.

- Analyze campaign performance and optimize funnel conversion rates.

Candidate Graduate or MBA in Marketing, Agri-Business, or Finance (Marketing 24 years in Strategy, Marketing, or Rural Business roles (Fresher or early-stage professionals Strong in Excel and PowerPoint

- Working knowledge of Canva or similar design tools

- Strong project ownership and multi-tasking ability

Mindset & Background

- Agri-sector passion; rural roots or farmer family background is a plus

- Thrives in startup chaos: ambiguity, testing, fast failures

- Committed to impact; wants to build scalable change in rural India

Why Join Us?

- Shape grassroots impact through field-level marketing and direct farmer engagement

- Collaborate with IIT-B & Harvard alumni on high-impact strategic work

- Work on next-gen agricultural machinery and rural tech

- Be a change agent for Indian agriculture using cutting-edge innovation

(ref:iimjobs.com)

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