
Strategic Marketing Specialist
4 weeks ago
Job Description
Join us at the intersection of strategy, marketing, and impact.
We are looking for a smart, driven individual to join our Strategy and Marketing teamsomeone who is ready to learn fast, build strong foundations, and make a real impact in rural India.
This is an on-site role based in Mumbai, preferably for candidates located in Mumbai or Pune.
Key Planning & Data Management
- Conduct market research and competitive analysis to support strategic decisions.
- Build dashboards and data tools to track business performance.
- Develop short- and long-term planning (weekly/seasonal/annual) and cross-team alignment.
- Manage partnerships with agri-cooperatives, NGOs, KVKs, and government bodies.
- Lead small pilots, monitor impact, and iterate quickly to optimize performance.
Marketing & Advertising
- Plan and execute full-stack marketing campaignsdigital, print, and on-ground.
- Own BTL initiatives: demos, roadshows, community events, and activations in rural markets.
- Generate qualified leads through influencer outreach, social media, and field campaigns.
- Analyze campaign performance and optimize funnel conversion rates.
Candidate Graduate or MBA in Marketing, Agri-Business, or Finance (Marketing 24 years in Strategy, Marketing, or Rural Business roles (Fresher or early-stage professionals Strong in Excel and PowerPoint
- Working knowledge of Canva or similar design tools
- Strong project ownership and multi-tasking ability
Mindset & Background
- Agri-sector passion; rural roots or farmer family background is a plus
- Thrives in startup chaos: ambiguity, testing, fast failures
- Committed to impact; wants to build scalable change in rural India
Why Join Us?
- Shape grassroots impact through field-level marketing and direct farmer engagement
- Collaborate with IIT-B & Harvard alumni on high-impact strategic work
- Work on next-gen agricultural machinery and rural tech
- Be a change agent for Indian agriculture using cutting-edge innovation
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