Strategic Marketing Financial Analyst

2 days ago


Mumbai, Maharashtra, India beBeeFinancial Full time ₹ 9,00,000 - ₹ 12,00,000
Marketing Finance Support Specialist

This role plays a pivotal part in supporting the marketing function by providing critical financial expertise.

Key Responsibilities:
  1. Financial Modeling: Develop and maintain advanced financial models to accurately forecast and manage marketing budgets.
  2. Variance Analysis: Conduct regular variance analysis between actuals and forecasts/budgets to identify areas for improvement.
  3. Expenditure Management: Oversee and manage marketing expenditures to ensure alignment with approved budget targets.
  4. ROI Monitoring: Continuously monitor and report on the return on investment (ROI) of marketing campaigns to optimize spend.
  5. Collaboration: Collaborate closely with the marketing team to identify cost-saving opportunities and optimize spending.
  6. Financial Performance Analysis: Analyze and interpret financial performance data of marketing activities and campaigns to inform strategic decisions.
  7. Vendor Management: Ensure timely issuance of purchase orders (POs) to vendors to avoid any issues related to brand media campaign activation.
  8. Accounts Payable Management: Ensure Goods Received Notes (GRN), invoice booking, and GST/ TDS resolution are completed on time to avoid loss of input credit.

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