ACT - Manager - Brand Marketing
2 weeks ago
Position Title: Brand Manager
Experience Level: 4-8 Years
Location: Bangalore Rajaji Nagar
Department: Marketing
Reports To: GM Marketing
Key Responsibilities
- Brand Strategy Development: Develop and implement comprehensive brand strategies to enhance market positioning and drive business growth.
- Market Analysis: Conduct market research and analyze industry trends to identify opportunities and threats.
- Communication Management: Oversee all brand communication channels, ensuring consistent messaging across channels.
- Campaign Management: Plan and execute marketing campaigns, including product launches, promotions, and events.
- Brand Equity Management: Monitor and manage brand equity and ensure alignment with overall business objectives.
- Cross-functional Collaboration: Work closely with product development, sales, and other departments to ensure brand consistency and effective implementation of brand strategies.
- Agency Management: Liaise with external agencies for advertising, public relations, and digital marketing to ensure brand objectives are met.
- PR and Media Relations: Develop and maintain strong relationships with media outlets, manage press releases, and coordinate public relations efforts to enhance brand visibility.
- Media Planning and Buying: Develop and execute media plans that effectively reach target audiences through various channels, including traditional and digital media, and manage media buying to optimize reach and budget efficiency.
- Performance Metrics: Set KPIs and analyze campaign performance, providing insights and recommendations for improvement.
- Budget Management: Develop and manage the brand budget, ensuring effective allocation of Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Master's degree is a plus.
- Experience: 4-8 years of experience in brand management and communication, preferably in FMCG, FMCD, Telecom, and related fields.
- Skills:
- Strong analytical skills and the ability to translate data into actionable insights.
- Excellent communication and interpersonal skills.
- Creative thinking with a strategic mindset.
- Proficiency in digital marketing and social media platforms.
-Prior experience in TVC/Digital film production a plus
- Ability to manage multiple projects and meet deadlines.
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