Manager Brand Marketing

2 months ago


Bengaluru, India ConsultBae India Private limited Full time
RoleOverview:In this role youwill be responsible for all brand marketing activities for SavaariIndia s cab business. We are looking for someone whois:
  • Passionate aboutconsumerinsights
  • Skilledin crafting integrated marketing plans for DigitalATL andBTL
  • Collaborativeworking with external agency partners and internalstakeholders
  • Consumerfirstoriented with an interest in linking marketingefforts to businessimpact
  • Holistic in brandthinking focusing on the entire brand experienceacross consumertouchpoints

KeyResponsibilities:
1.Brand
  • Developand implement innovative marketing strategiesaligned with Savaari s overall brandstrategy
  • Plan execute andtrack marketing campaigns across digital ATL and BTLmedia
  • Media Strategy and: Translate brand objectives into media strategiesand gotomarket plans. Work with the media agency to execute andoptimize plans (digitalfirstthinking)
  • Conductresearch on market trends audiences and competitorsto enhance engagement andconversions
  • Collaborate withexternal agencies influencers and content creatorsfor effective campaign and brandvisibility
  • Optimize andanalyze campaign spending in relation to expectedrevenue and impact on brand and businessmetrics

2.&Tracking
  • Excellence: Track manage and report on campaignperformance with pre mid and postcampaignanalysis
  • QuickTurnaround: Ensure timely delivery on criticaldeliverables
  • NegotiationSkills: Negotiate with vendors for quality timelydelivery and cost control
  • InvoiceTracking: Manage all vendor invoices and payments(pending and delivered)
  • CreativeCollaboration: Work with creative teams or agenciesto deliver artwork for collateral and campaigncommunications
  • MarketingPlanning: Drive the marketing calendar andactivations across ATL BTL PR andDigital
  • CrossfunctionalCollaboration: Work effectively with stakeholders(Product Supply etc.) to support strategy

Qualifications:
  • EducationalQualification: MBA in Marketing or equivalentdegree
  • Experience:35 years of relevant experience in managing marketing campaignsfrom conception to tracking performance preferably in startupsconsumer tech or other B2Cbusinesses

PreferredExperience:
  • 24 yearsas an Assistant Manager or Senior Brand Executive in core brandmanagement ideally in startups FMCG Consumer Tech or B2Cbusinesses
  • Endtoend CampaignManagement: Experience in concept budgeting trackingand reporting
  • StrongCommunicationSkills
  • Proficientin Excel/Google Spreadsheets andPowerPoint

BehavioralCompetencies:
  • Collaboration&Teamwork
  • Adaptability
  • Creativity& Innovation
  • ProblemSolvingMindset
  • Attention toDetail
  • Ownership &Accountability
  • LearningMindset

AboutSavaari:Savaari Car Rentalsis a leading car rental service in India offering premium reliableand affordable chauffeurdriven car rentals. We focus on Intercitytravel and with a presence in over 2000 cities we are the largestcar rental company in terms of geographical reach in India. Westrive to provide a superior travel experience to our customersensuring safety comfort and convenience. India s largest OTAMakemytrip has recently acquired a majority stake in Savaari thusplacing immense trust in the brand to become India s largestIntercity Cab service.

mediastrategy,powerpoint,btlmarketing,digital,adaptability,communication skills,digitalmarketing,management,consumer insights,campaign management,learningmindset,excel,campaigns,brand marketing,integratedmarketing,creativity,atl marketing,strategy,collaboration,marketresearch,creative collaboration,problem-solving,budgeting,attentionto detail,mba in marketing,ownership,marketingplanning,cross-functional collaboration,vendormanagement


  • Brand Strategist

    5 months ago


    Bengaluru, Karnataka, India Brand Scale-Up Inc. Full time

    **Role summary**: Hiring for: Brand Scale-Up Inc. Location: Dasarahalli (near Manyata Tech. Park), North Bangalore Designation: Brand Strategist Experience: 3+ years **Responsibilities** - Defining and managing the brand strategy, including setting brand standards, brand vision, and value proposition - Conducting market research to identify industry...


  • Bengaluru, Karnataka, India ConsultBae India Private limited Full time

    Job Title: Brand Marketing ManagerConsultBae India Private Limited is seeking a highly skilled Brand Marketing Manager to lead our brand marketing efforts. As a key member of our marketing team, you will be responsible for developing and implementing innovative marketing strategies that drive business growth and brand awareness.Key Responsibilities:Develop...


  • Bengaluru, Karnataka, India ConsultBae India Private limited Full time

    Brand Marketing ManagerWe are seeking a highly skilled Brand Marketing Manager to join our team at ConsultBae India Private Limited. As a Brand Marketing Manager, you will be responsible for developing and implementing innovative marketing strategies aligned with our overall brand strategy.Key Responsibilities:Develop and implement marketing strategies to...


  • Bengaluru, India ConsultBae India Private limited Full time

    Role Overview: In this role you will be responsible for all brand marketing activities for Savaari Indias cab business. We are looking for someone who is:Passionate about consumer insightsSkilled in crafting integrated marketing plansfor Digital ATL and BTLCollaborativeworking with external agency partners and internal stakeholdersConsumerfirst orientedwith...


  • Bengaluru, Karnataka, India ConsultBae India Private limited Full time

    Job Title: Brand Marketing ManagerWe are seeking a highly skilled Brand Marketing Manager to join our team at ConsultBae India Private Limited. As a Brand Marketing Manager, you will be responsible for developing and implementing innovative marketing strategies aligned with our overall brand strategy.Key Responsibilities:Develop and implement marketing...


  • Bengaluru, Karnataka, India ConsultBae India Private limited Full time

    Brand Marketing ManagerConsultBae India Private limited is seeking a highly skilled Brand Marketing Manager to lead our brand marketing efforts. As a key member of our marketing team, you will be responsible for developing and implementing innovative marketing strategies aligned with our overall brand strategy.Key Responsibilities:Develop and implement...


  • Bengaluru, Karnataka, India ConsultBae India Private limited Full time

    Job Title: Brand Marketing ManagerJob Summary:We are seeking a highly skilled Brand Marketing Manager to lead our brand marketing activities for Savaari India s cab business. The ideal candidate will have a strong background in marketing, with experience in developing and implementing innovative marketing strategies aligned with the company s overall brand...


  • Bengaluru, India ConsultBae India Private limited Full time

    Role Overview:In this role you will be responsible for all brand marketing activities for Savaari India s cab business. We are looking for someone who is:Passionate about consumer insightsSkilled in crafting integrated marketing plans for Digital ATL and BTLCollaborative working with external agency partners and internal stakeholdersConsumerfirst oriented...


  • Bengaluru, India Prestige Group Full time

    Key Responsibilities: Plan and implement comprehensive marketing campaigns to promote the mall and special events.Analyse market trends and consumer behaviour to identify new opportunities for growth.Manage the marketing budget to maximize ROI and meet financial objectives.Ensure brand consistency across all marketing materials, including digital platforms,...


  • Bengaluru, India Prestige Group Full time

    Key Responsibilities: Plan and implement comprehensive marketing campaigns to promote the mall and special events.Analyse market trends and consumer behaviour to identify new opportunities for growth.Manage the marketing budget to maximize ROI and meet financial objectives.Ensure brand consistency across all marketing materials, including digital platforms,...


  • Bengaluru, Karnataka, India Flipkart Full time

    About the RoleWe are seeking a highly skilled Brand Marketing Manager to spearhead our social media and content strategy, including YouTube and Instagram content creation, as well as collaboration with other brands to create buzz for the Cleartrip brand.Key Responsibilities:Develop and implement a comprehensive social media strategy to increase brand...


  • Bengaluru, Karnataka, India Flipkart Full time

    About the RoleCleartrip is seeking a dynamic and creative Brand Manager to spearhead our social media and content strategy, including YouTube and Instagram content creation, as well as collaboration with other brands to create buzz for the Cleartrip brand.About Our Team:Join a dynamic and innovative team at Cleartrip that has consistently delivered...


  • Bengaluru, India Flipkart Full time

    About the RoleCleartrip is seeking a dynamic and creative Brand Manager to spearhead our social media and content strategy, including YouTube and Instagram content creation, as well as collaboration with other brands to create buzz for the Cleartrip brand. As the Brand Manager, you will be responsible for crafting compelling narratives, engaging content, and...


  • Bengaluru, Karnataka, India Kirtilals Kalidas Jewellers Pvt Ltd Full time

    About the RoleWe are seeking a highly skilled Senior Brand Marketing Manager to lead our brand marketing efforts and drive business growth.As a key member of our marketing team, you will be responsible for developing and executing strategies to build brand awareness, drive engagement, and increase sales.Your primary focus will be on designing and delivering...

  • Marketing Manager

    2 weeks ago


    Bengaluru, Karnataka, India Oracle Full time

    We are seeking a skilled Marketing Manager to join our team in Brand Development. The ideal candidate will have a strong understanding of marketing principles and experience in creating effective brand strategies.The successful candidate will be responsible for developing and implementing marketing campaigns to promote our brand and increase brand...

  • Marketing Specialist

    2 weeks ago


    Bengaluru, Karnataka, India Genpact Full time

    Marketing Specialist - Brand ManagementAs a Marketing Specialist - Brand Management, you will be responsible for developing and implementing marketing strategies to promote our brand and products. Your goal will be to increase brand awareness and drive sales.Develop and execute marketing campaigns to promote our brand and productsCollaborate with the sales...

  • Marketing Specialist

    2 weeks ago


    Bengaluru, Karnataka, India SAS Partners Corporate Advisors Private Limited Full time

    Join a dynamic marketing team and take on a role that will put your brand development skills to the test. Our company is looking for a Marketing Specialist - Brand Management to lead the development of our brand strategy and drive business growth through innovative marketing initiatives.Key Responsibilities:Develop and execute a comprehensive brand...


  • Bengaluru, Karnataka, India Titan Company Full time

    Job Title: Digital Marketing Brand ManagerJob Summary: We are seeking a highly skilled Digital Marketing Brand Manager to join our team at Titan Company. The successful candidate will be responsible for building the Titan fragrance brand through digital marketing channels.Key Responsibilities:* Develop and execute a comprehensive digital marketing strategy...

  • Marketing Specialist

    2 weeks ago


    Bengaluru, Karnataka, India Société Générale Assurances Full time

    We are looking for a highly skilled Marketing Specialist to join our team and contribute to the success of our brand. As a Marketing Specialist, you will be responsible for developing and implementing marketing strategies that drive business growth and revenue. Your primary focus will be on brand management, where you will oversee the development and...

  • Marketing Specialist

    2 weeks ago


    Bengaluru, Karnataka, India Inches N Feet Full time

    Job Title: Marketing Specialist - Brand ManagementJob Summary: We are seeking an experienced Marketing Specialist to lead our brand management efforts. The ideal candidate will have a proven track record of developing and implementing successful marketing campaigns, as well as a strong understanding of branding principles.Responsibilities:Develop and execute...