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Manager Brand Marketing

3 months ago

Bengaluru, India ConsultBae India Private limited Full time
RoleOverview:In this role youwill be responsible for all brand marketing activities for SavaariIndia s cab business. We are looking for someone whois:
  • Passionate aboutconsumerinsights
  • Skilledin crafting integrated marketing plans for DigitalATL andBTL
  • Collaborativeworking with external agency partners and internalstakeholders
  • Consumerfirstoriented with an interest in linking marketingefforts to businessimpact
  • Holistic in brandthinking focusing on the entire brand experienceacross consumertouchpoints

KeyResponsibilities:
1.Brand
  • Developand implement innovative marketing strategiesaligned with Savaari s overall brandstrategy
  • Plan execute andtrack marketing campaigns across digital ATL and BTLmedia
  • Media Strategy and: Translate brand objectives into media strategiesand gotomarket plans. Work with the media agency to execute andoptimize plans (digitalfirstthinking)
  • Conductresearch on market trends audiences and competitorsto enhance engagement andconversions
  • Collaborate withexternal agencies influencers and content creatorsfor effective campaign and brandvisibility
  • Optimize andanalyze campaign spending in relation to expectedrevenue and impact on brand and businessmetrics

2.&Tracking
  • Excellence: Track manage and report on campaignperformance with pre mid and postcampaignanalysis
  • QuickTurnaround: Ensure timely delivery on criticaldeliverables
  • NegotiationSkills: Negotiate with vendors for quality timelydelivery and cost control
  • InvoiceTracking: Manage all vendor invoices and payments(pending and delivered)
  • CreativeCollaboration: Work with creative teams or agenciesto deliver artwork for collateral and campaigncommunications
  • MarketingPlanning: Drive the marketing calendar andactivations across ATL BTL PR andDigital
  • CrossfunctionalCollaboration: Work effectively with stakeholders(Product Supply etc.) to support strategy

Qualifications:
  • EducationalQualification: MBA in Marketing or equivalentdegree
  • Experience:35 years of relevant experience in managing marketing campaignsfrom conception to tracking performance preferably in startupsconsumer tech or other B2Cbusinesses

PreferredExperience:
  • 24 yearsas an Assistant Manager or Senior Brand Executive in core brandmanagement ideally in startups FMCG Consumer Tech or B2Cbusinesses
  • Endtoend CampaignManagement: Experience in concept budgeting trackingand reporting
  • StrongCommunicationSkills
  • Proficientin Excel/Google Spreadsheets andPowerPoint

BehavioralCompetencies:
  • Collaboration&Teamwork
  • Adaptability
  • Creativity& Innovation
  • ProblemSolvingMindset
  • Attention toDetail
  • Ownership &Accountability
  • LearningMindset

AboutSavaari:Savaari Car Rentalsis a leading car rental service in India offering premium reliableand affordable chauffeurdriven car rentals. We focus on Intercitytravel and with a presence in over 2000 cities we are the largestcar rental company in terms of geographical reach in India. Westrive to provide a superior travel experience to our customersensuring safety comfort and convenience. India s largest OTAMakemytrip has recently acquired a majority stake in Savaari thusplacing immense trust in the brand to become India s largestIntercity Cab service.

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