Brand Marketing Manager

2 months ago

Bengaluru, India Livspace Full time

ABOUT US


Livspace is Asiaʼs largest and fastest-growing omnichannel home interiors and renovation platform. Using its proprietary technology, Livspace provides a one-stop renovation solution for homeowners—from design to managed last mile fulfillment for all rooms in a home. The platform has organized a fragmented industry, bringing together designers, brands, manufacturers, and contractors to enable an eCommerce-like trusted, and predictable experience.

The company launched operations in Bengaluru, India in 2015. Since its inception, Livspace has organized a fragmented industry, bringing together a curated community of designers, brands, manufacturers and contractors. This has resulted in an e-commerce- like trusted and predictable experience for the homeowners. Livspace boasts of a community of 50000+ satisfied customers and over 2000 interior designers.


The company is already the largest employer of interior designers in the country. Livspace currently serves Singapore, Malaysia, Saudi Arabia as well as 30 metro and non-metro areas in India including - Bengaluru, Chennai, Delhi, Noida, Gurgaon, Mumbai, Thane, Pune, Hyderabad, Kolkata, Ahmedabad, Kochi, Jaipur, Lucknow, Indore, Surat, Coimbatore, Mysore, Mangalore, Vizag, Vijayawada.


Livspace has showcased phenomenal growth since its launch, having delivered over 125,000 rooms and selling over 7.5 million SKUs through its platform. The company also delivered 50,000 homes across all our serviceable locations.


The founders - Anuj Srivastava and Ramakant Sharma are former Google and Myntra executives respectively, who are seasoned entrepreneurs and successful angel investors. Livspaceʼs leadership team combines world-class talent and entrepreneurial experience gathered at some of the best companies in the world.


Livspace has raised around USD 450 million in capital from some of the top global investors including KKR, Ingka Group Investments (part of largest IKEA retailer Ingka Group), TPG Growth, Goldman Sachs, Kharis Capital, Venturi Partners, FFP (Peugeot Groupʼs Holding Company), EDBI, Bessemer Venture Partners, Jungle Ventures, Helion Ventures and UC-RNT. For more information, please visit:


JOB DESCRIPTION


  • Develop and execute brand strategy aligned with business goals.
  • Oversee brand positioning and ensure consistent messaging across channels
  • Analyze market trends and consumer insights to identify growth opportunities for the brand and the products
  • Collaborate with cross-functional teams (marketing, sales, product, category, retail, legal, finance) to ensure cohesive and consistent branding across all touchpoints, including digital and physical (website, cx comms, social, retail stores etc.)
  • Monitor brand performance through key metrics and adapt strategies as needed.
  • Manage brand budget and optimize marketing spend.
  • Oversee advertising and promotional campaigns to enhance brand visibility
  • Understand the category requirements, product launches and collaborate closely with the category team to implement marketing strategies to drive growth and market share
  • Plan and organize product launches, exhibitions, and product shoots
  • Collaborate with creative folks and guide them to frame content for external and internal communication


External Skills And Expertise


  • Bachelor’s degree in Marketing, Business from Top Tier Institute, or a related field (Master’s preferred).
  • Experience in managing end-to-end brand campaigns and working with agencies
  • Strong analytical skills and experience with market research and data analysis.
  • Proven ability to develop and implement brand strategies
  • Strong negotiation and relationship management skills

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