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Brand & Marketing

2 months ago

Bengaluru, India Godrej Capital Full time

Godrej Capital is a subsidiary of Godrej Industries and is the holding company for Godrej Housing finance & Godrej Finance. With a digital-first approach and a keen focus on customer-centric product innovation, Godrej Capital offers Home Loans, Loan Against Property, Property Loans, Business Loans and is positioned to diversify into other customer segments and launch new products. The company is focused on building a long-term, sustainable retail financial services business in India, anchored by Godrej Group’s 125+year legacy of trust and excellence. Godrej Capital has a special focus on learning and capability development across its employee base and is committed to diversity, equity, and inclusion as a guiding principle.


The organization has been consistently recognized as a Great Place to Work™ receiving certifications in 2022 and 2023. As it stands, Godrej Capital holds a spot among India's Top 50 Best Workplaces in BFSI 2023 and is also recognized as one of India’s Great Mid-Size Workplaces 2023. Beyond that, it has also had the honor of being named the Best Organization for Women by The Economic Times in both 2022 and 2023, and the Best Workplaces for Women by Great Place to Work in 2022 and in 2023.


Job Summary:

The successful candidate will be responsible for planning and executing BTL marketing strategies to enhance brand visibility, and engage with our target audience, channel partners. This role requires a deep understanding of the financial services sector, as well as strong project management and creative skills.


Locations - Delhi, Hyderabad, Mumbai, Bangalore



Key Responsibilities:

  • Campaign Planning and Execution:
  • Develop and implement BTL marketing strategies that effectively promote our products, including on-ground activations, brand promotions, and customer outreach programs.
  • Collaborate with product, sales, and brand teams to ensure that BTL activities are aligned with the company’s objectives and adhere to regulatory guidelines.
  • Manage relationships with external vendors, agencies, and partners to execute BTL campaigns.
  • Customer/Partner Engagement:
  • Design and execute customer/partner engagement initiatives including events and promotional activities.
  • Ensure consistent communication of product information across all BTL channels.
  • Plan partner office brandings and innovative ideas for brand recall and relationship building.
  • Branch Management:
  • Monitor and manage branch branding hygiene by regularly checking and ensuring quality of all branding material
  • Meet with sales team to understand the business challenges and plan promotional plans to boost sales.
  • Innovate & implement effective internal communication strategies to keep the team informed about ongoing campaigns
  • Market Research and Analysis:
  • Visit assigned locations & conduct market research to understand customer/partner needs, preferences, and behaviours that can be used while planning campaigns and marketing strategies.
  • Analyse the performance of BTL activities, providing insights and recommendations for continuous improvement.
  • Brand Activation:
  • Drive brand awareness through targeted BTL activations that address specific customer pain points and financial needs.
  • Ensure constant improvement in partner engagement and relationship management, effective dissemination of product information, and campaign awareness through targeted BTL activities.
  • Event Management:
  • Plan and manage events such as channel partner meets, PR meets and collaborate with HR for internal events as well.
  • Coordinate event logistics, including venue selection, pre-communication, innovations and show execution. The candidate should have a fair understanding of event planning & execution.
  • Reporting and Analysis:
  • Prepare detailed reports on BTL campaign performance, including metrics such as customer acquisition, engagement rates, reach and sales impact.
  • Provide actionable insights and recommendations based on data analysis to optimize future campaigns.

Qualifications:

  • Bachelor’s or Master’s degree in marketing, business, media or a related field.
  • Should be comfortable in traveling to the assigned locations.
  • 2-5 years of experience in BTL marketing, brand activation, or event management.
  • Strong project management skills, with the ability to handle multiple projects simultaneously and meet tight deadlines.
  • Excellent interpersonal skills, with the ability to engage and influence stakeholders at all levels.
  • Creative thinker with strong problem-solving abilities.
  • Proficiency in MS Office (Word, Excel, PowerPoint).
  • Ability to work independently and in a team-oriented environment.